by Mark J. Cipolloni Lewis Hamilton won his 2nd F1 world title (his first in 2008) with a perfect drive in the season finale of the 2014 season in Abu Dhabi. Hamilton smoked Rosberg from 2nd at the start and then Rosberg's Mercedes began to have all sorts of mechanical problems and his title hopes faded as he lost position after position. In the end the better driver won as Hamilton's race win total of 11 more than doubled Rosberg's 5 even though Rosberg won more poles.
As Mercedes power goes 1-2-3-4 Nico Rosberg for the 11th time this year beat Lewis Hamilton to take pole for the Abu Dhabi Grand Prix with a 1m40.48s lap, the fastest of the weekend. The Mercedes team led a Mercedes engine 1-2-3-4 as the engine is now 99% of F1. The driver means almost nothing. Without a Mercedes engine you are nowhere. Valtteri Bottas will start third and his Williams teammate Felipe Massa 4th.
Formula 1 TEAM REPRESENTATIVES Federico GASTALDI (Lotus) Finbarr O'CONNELL (Caterham) Christian HORNER (Red Bull Racing) Otmar SZAFNAUER (Force India) Toto WOLFF (Mercedes) Claire WILLIAMS (Williams) Marco MATTIACCI (Ferrari)
by Brian Carroccio The 2014 Formula One 2014 season will come to a conclusion this weekend at the on Yas Island, outside the capital of the United Arab Emirates, Abu Dhabi. It will be the sixth time the 3.451 mile, 22-turn Yas Marina Circuit has played host to the Grand Prix circus, fourth time as a season-finale. Once again, the race will be run as a day into night, with floodlighting illuminating the picturesque circuit.
Bernie isn't a senile dinosaur, ready for pasture just yet
by Brian Carroccio Bernie Ecclestone caused a bit of a stir last week. In an interview with Campaign Asia that left many incredulous, Formula One's commercial chief seemed to arrogantly dismiss amongst a host of things, the value of social media and the importance of Formula 1 attracting younger fans. And as you might imagine, Ecclestone's comments were not well-received. However, if you really understand Bernie's genius, he reinforced the belief that he is more than fit to lead the empire he created, because he understands the challenges before it all too well.
by Brian C. Mackey There is a mighty war going on. And most of us don't actually get to see it. I'm not nearly expert enough to determine exactly what the entire battleground looks like, how technologically advanced, or how robust the combat, but I do know that motorsports is one big cog caught in the middle of it. It is a war that is being fought on the front lines of marketing. I call it the war between mass media and the new digital age of targeted media. Or more generally, it is a war between mass media vs. digital media with motorsports promotion jockeying in a no-man's land somewhere between the two.
Another win for the superior Mercedes cars 1-2-3-4 Nico Rosberg stopped Lewis Hamilton's win streak at five by winning the Brazilian GP by 1.4 seconds at Interlagos as the Mercedes duo romped home. Hometown man Felipe Massa was third in another Mercedes powered car ahead of Jensen Button giving Mercedes power a 1-2-3-4. Sebastian Vettel was 5th and first in the non-Mercedes class of F1.
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