Adam Friedman is the President of Traveling Light
Media and the producer of the new show Champ Car Garage to air next week for the
AutoRacing1.com: Adam, what does the term
'garage' mean with regard to this show? Friedman: The term and title came form the notion to have a place where a
lot of different segments and ideas could flourish, it's not just a show filmed in
a garage where cars are serviced.
How did this show come about? Friedman:
Like many things there was a need to fill an hour space on Speed.
Frankly, I would much rather have done Champ Car Garage as a half-hour show. That
being said, there are some segments that made the hour show that wouldn't have
made the half-hour show that needed to be on. Let me tell you what I mean. The Redline Roundtable is really a show unto itself. But I'm so sick and tired of the
happy faces that predominate IRL and NASCAR. I needed to hear some real people - some intelligent people
- discuss some real issues.
How many episodes will be produced and how long is each? Friedman:
Like I said it's planned as a half-hour show. How many is up to Champ
Car and whoever buys the show. This first show is a one-off pilot.
Will the show be based around one team? What will keep the fans
interest? How will you connect with them? Friedman:
It'll be about the entire Champ Car experience, which to me is comprised
of incredible personalities, and that doesn't just mean the drivers. I think Kevin
Kalkhoven, Forsythe, and Gentilozzi are all interesting people in their own right.
I think Dick Eidswick is the unsung hero of the whole Champ Car revival. Make sure
to watch the A.J. Allmendinger and Justin Wilson interview on our show to see some
real interesting drivers. And not only is the 2-seater ride the best racing piece
I've ever seen, I think the Jimmy Vasser interview is the best interview he's ever
given. Biased? Not me. But even watch our fan footage segment, which has actual
regular folks sending us footage that is just wonderful. When the show gets picked
up, we hope this will be a regular feature.
Where will the show be filmed and who will be the host? Friedman:
The show has been filmed all over the Champ Car circuit from San Jose to
Toronto and from Long Beach to Montreal. Ralph Sheheen hosts the show, and we're
very excited about that.
Will the show also include Champ Car Atlantics, or will it
primarily focus on the big cars? Friedman:
Atlantics are a big part of the show. We have an interview with
Katherine Legge that features some phenomenal Atlantics footage. Even the Redline
Roundtable features an interesting discussion on the new Atlantic car and the $2
million that Kevin Kalkhoven put up for the winner.
New Champ Cars are coming in 2007. Will any shows focus on what
the future holds with them vs. the current cars? Friedman:
We discuss it in the Roundtable, but as we finished our cut, the deal
for the 07 car was not finalized. We desperately wanted to show it, but we
Any special guest stars planned? Friedman:
We have a very special section on the 2006 Camp Car Calendar called
Champ Car Angels, and as you can imagine, Champ Car angels take on a lot of
different forms. Dan Pettit and Dick Eidswick are good angels, but Becky Gordon
and Bronte Tagliani are good-looking angels. And of course, Paul Newman is an
amazing angel. There's a cameo by Mad Max Papis; he shows up with a diaper for
Robin Miller, and that alone is worth the price of admission.
What station will air the show? Any repeats planned? Friedman:
Speed will show it Monday September 19th at 9PM, which is a great prime time
slot - thank you Speed. Check the listings for repeats.
NASCAR is dominating motorsports in the USA and landing most of
the corporate sponsors. Is there any difficulty selling to advertisers for this
Hell yes, although that's really a Champ Car question. Frankly it
shouldn't be difficult. The technology in a Champ Car is so high tech, especially
compared to the IRL and I'm so taken with the people that I don't understand why
we don't have more sponsors. We will after this show airs, I guarantee it.
Have you met Mark Reilly, VP of Broadcast Sales and Distribution
for Champ Car? Is he involved with this show at all? Friedman:
No I haven't, and I sure do wonder why. You would think he'd be calling
me all the time. Maybe after he sees the show.
Ryan Briscoe's accident at Chicagoland. Who in their right mind wants
to risk that?
Phil Rider LAT/USA
The IRL has some pretty spectacular crashes and finishes. Does
that make for good TV? Friedman:
The IRL is kind of a sad pathetic joke by people who don't understand
what neither auto racing nor popular television are about. Look at their ratings,
and look at their ratings considering all the crashes, the close finishes, and
even the Danica Patrick factor.
The sacrificial lambs that pass for drivers in the
IRL is sad. Did you see Ryan Briscoe's crash? Jesus Christ, I thought for sure he was
gone. How the hell does Dario Franchitti stay in the IRL when sees a crash like
that? How does Mrs. Franchitti let him stay in the IRL? I mean it was
unbelievable; there was this horrific crash - really horrific - and Scott Goodyear
goes, "Oh yeah. Look there. Looks just like Kenny Brack's crash." And that's a
good thing? Where's Kenny Brack? He's no longer racing.
When you look at the deliberate moves that
Kalkhoven, Gentilozzi, Forsythe, and Eidswick have done, I would imagine that fans
and sponsors alike should feel very comfortable with the future of Champ Car. The
IRL smacks of knee jerk populism.
Danica Patrick is the IRL's star right now. Some are predicting
she will land a lot of endorsements, more than Michael Jordan. Is that even
remotely possible? Friedman:
Negative. See, she's what I mean.......she's never won a race. Stand by! NEVER WON A
RACE. When we asked AJ Allmendinger about her, he cocked his head like a dog that
sees something it can't comprehend and said, "Danica? Danica who?" It was
beautiful, because while he buried her in Formula Atlantic, he only
saw her when he was lapping her. As a matter of fact, let's go visit Mr.
and Mrs. Franchitti again and see how they feel about that. Here's Dario
Franchitti, a really good driver who's forced to suck wind to a driver who has
NEVER WON A RACE and because of the weight advantage, or the lack thereof, can out
qualify the heavier male drivers. That would never happen in Champ Car.
Given she has not even won a race yet, is Danica's popularity
proof that sex sells over talent? If so, does Champ Car need a 'sex kitten' too?
You need to see our Katherine Legge interview to know that that will
never happen. Remember, Katherine Legge 3, Danica Patrick 0. Unlike Ms. Patrick,
Ms. Legge has won 3 hard-fought clean victories from her very talented male
counterparts. Hey, if we were still on Spike, we could have a steel cage match.
How did you get involved with Champ Car, was it through previous
work you had done? Friedman:
We have a great relationship with Champ Car. My company did the Champ
Car promos from Times Square last year and the Paul Tracy Champ Car Experience as
well as all the promo commercials for this year's races. Traveling Light loves
Champ Car and we're pretty sure they love us, and if they didn't before, they will
after this show.
Did I mention we just did the 2006 Calendar too? The making of
which is featured prominently on Champ Car Garage.
By the way, Mark, we love
AutoRacing1.com too. Your website is the only place we go to find out Champ Car
news and information. And your spicy attitude reminds us of our own.
Please watch the show, because if you don't watch the show and get everyone you
know to watch show, there won't be another show, and then no one can bitch that
there's no Champ Car programming on TV.
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