PARTICIPANTS: Jim Aust -
Motorsports Vice President, Toyota Motor Sales, U.S.A. President
and CEO, Toyota Racing Development U.S.A. Les Unger - National
Motorsports Manager, Toyota Motor Sales U.S.A. Lee White - Group
VP and GM, Toyota Racing Development U.S.A. Alex Meshkin - Owner
and CEO of Bang Racing Larry McReynolds - VP of Bang Racing George
deBidart - Owner, Innovative Motorsports, Inc. Mike Brown - GM of
Bill Davis Racing Darrell Waltrip - Owner of Waltrip Racing Inc.
Les Unger: Welcome everyone. The subject we'll be covering
today is probably the worst kept secret in NASCAR racing. We're
happy you could all join us this morning. We have some individuals
here we'd like to introduce. The first individual I'd like to
introduce is the vice president of Motorsports, and also the
president and CEO of Toyota Racing Development - Jim Aust - who is
to my left. Starting down on the far right-hand side of the
podium, the owner of Bang Racing, Alex Meshkin. Also, the vice
president of Bang Racing, Larry McReynolds. The owner of
Innovative Motorsports, George deBidart. The general manager of
Bill Davis Racing, Mike Brown. And... I don't know about this guy
on the end. The owner of Waltrip Racing, Darrell Waltrip. I'd like
to turn it over to Jim [Aust], and then we'll go down the table
[for comments from each participant.]
Jim Aust: Thanks Les... and I want to thank everyone for
coming today... We've come full circle here in Florida since we
made our announcement at Daytona back in February that we would be
entering the NASCAR Craftsman Truck Series in 2004.
We are proud to be here today with these five gentlemen,
representing four separate teams, to begin the next step of our
road to Daytona...
Since our announcement in early February ... a lot has happened in
the progress of our program, and it hasn't all been easy. We made
numerous sheet metal and aerodynamic changes to our truck, and we
have designed and build our NASCAR-spec Tundra Racing V8 engine.
The engine coming one year after we began the design from a clean
sheet of paper. We're happy to say that the Tundra began its first
track testing in August after being submitted to NASCAR.
Also over that time... more than 80 legitimate inquiries came in
to us from prospective teams. Inquiries and proposals were
received by teams in Winston Cup, Busch, and the NASCAR Craftsman
Truck Series. Plus from newly formed teams. Over the past several
months... we made more than 30 visits to prospective teams and
their facilities... We took a very deliberate and methodical
approach in looking for partners in which we could build
relationships and which also had the same goals and determination
as Toyota. We eventually sent out "Request for Proposals" to
approximately 16 organizations.
As it turned out... all four of the teams that will be racing the
Tundra next year are new to the Craftsman Truck Series...
However... they all bring a wealth of experience and expertise to
the program that will invaluable to us as a newcomer to the
series.
Our goal from a racing perspective for next year... and the years
that follow... will be to provide the Toyota teams with equally
competitive Tundra trucks and engines so that they can do what
they do best... compete on the track.
Additionally, we will be bringing an approach that we have refined
over the last few years with our successful open-wheel programs...
The basic philosophy is to provide technical and engineering
support equally among all the teams ... both in the shop and at
the track... ... Each Tundra truck and engine will have the
benefit of the latest NASCAR-approved updates and improvements.
Bill Davis Racing will assist TRD in the process.
From a marketing and advertising standpoint... Toyota plans on
supporting the NASCAR Craftsman Truck Series like we have in the
other series in which we participate... In fact... we have already
started this year with our ads on SPEED Channel ... Toyota will
also be sponsoring the "Toyota Tundra 200" Craftsman Truck Series
race at Nashville Speedway next August... We hope to do our part
in helping the series grow in popularity and prestige, as well.
One of the ways we will help do that is to sponsor two of the
Tundras that will be racing in 2004... Toyota branding will be
featured on the No. 12 Innovative Motorsports Tundra driven by
Robert Huffman... who won the NASCAR Goody's Dash Series
championship this year in a Toyota Celica... and the No. 42 Bang
Motorsports Tundra driven by Mike Skinner.
We are also very pleased that Darrell Waltrip - Mr. "Boogidy-boogidy-boogidy
- will be featured as Toyota's NASCAR spokesperson in broadcast
and print advertising beginning in January 2004.
Toyota... and its 100,000-plus employees at offices...
manufacturing plants... and dealerships across the country... are
excited to be a part of the NASCAR Craftsman Truck Series... and
we're looking forward to the first race at Daytona next February.
And there's no doubt in my mind that these guys are ready. Thank
you very much...
Les Unger: Thanks Jim. As I indicated earlier, let's go
down the row here and get comments from each of our team owners
beginning with Alex...
Alex Meshkin: Thank you. It's a real dream to be a part of
the NASCAR circuit, and it's such an honor to have been chosen by
an organization such as Toyota. They {used to successful racing},
and we expect to be competitive as a start-up operation next year
with Mike Skinner, the first champion in the truck series driving
for a start-up team with Larry McReynolds. We're all very excited
and looking forward to it.
Larry McReynolds: You know, when Alex approached me back in
May about being a part of Bang Racing I wasn't real sure what to
do because I don't think I ever lost that competitive spirit
stepping off that pit box back in Atlanta back in 2000 as the crew
chief for Mike Skinner. But when Alex approached me I saw his
dedication and commitment to put together a winning racing
operation. And then when we made out trip to Costa Mesa, Calif.,
to TRD to meet with Lee [White], Gary Reed and Pat Wall, I saw the
commitment that these people are making to the Craftsman Truck
Series, from my standpoint it was kind of a "no brainer." To be
able to put a deal together for Mike Skinner and a second team,
which we're going to announce a driver in the near future. It was
a challenge that I just couldn't turn down. And the only thing I
can say probably in about June [2004] when D.W. and I cannot be at
the races, it will be pretty interesting in the motor coach on
Saturday night when we're in there together watching the truck
races. To be a part of this group up here - Bill Davis Racing,
Innovative Motorsports, Darrell Waltrip Racing - I think we're all
going to give you guys a lot to write about and talk about in
2004. And hopefully, the greatest problem we'll have is when we
get back here in about a year from now, which one of these groups
we'll be crowning champion on Friday afternoon. Thank you...
George deBidart: Good morning everybody. I feel very
fortunate to have the opportunity to become a member of both
Toyota and TRD. We were very fortunate to be chosen as one of the
teams that are going to be able to fly the TRD and Toyota marks
next season. We look forward to it. It will be the first time in
my career as a team owner that I'm going to be able to roll into
the garage area with the same amount of ammunition as the people I
go to war with every weekend. And I'm kind of looking forward to
that one. These guys are a first-class operation, and I feel very,
very fortunate to be a part of it. We've got Robert Huffman
driving the No. 12 truck, which we're really happy about. We're
looking forward to doing some testing with Robert. We signed Hank
Parker Jr. to drive our second truck, which will be the No. 21.
We're just chomping at the bit to get started. I'd also like to
say that I'm proud to be involved with this group of guys up here.
Folks that I've done business with and competed against for the
last several years in the business. I've got to compare with what
Larry [McReynolds] was saying up here, we're going to be some
people's worst nightmare when we start rolling on the race track,
so I'm looking forward to it.
Mike Brown: Thanks. First of all, Bill Davis sends his
regrets that he couldn't be here today. As all these guys have
said, we're excited about our opportunity to team with Toyota.
This stable is full of Winston Cup champions, winning crew chiefs,
winning teams. It bodes well for the truck series that we're
bringing seven new teams to the series. It will be a bright future
for the truck series. It should be exciting. You'll find that not
only will it be very competitive with the experience that we have.
As far as Bill Davis Racing is concerned, we're very close to
securing our sponsorship packages for our two trucks. We'll be
making some announcements there about sponsors and drivers in the
very near future. I'm very excited. I think it's something that we
really didn't expect to be racing trucks in 2004. We had some
situations that lended itself and allowed us to do this. We're
very excited about our part in this.
Darrell Waltrip: Good morning everybody. I guess you just
have to be careful what you ask for. I have a tendency to have my
opinion about things, and I always thought that I learned my
lesions as an owner. And I always tell people where I look back
and I see where I made a lot of mistakes. And so these guys
[Toyota] came along and said we're going to be able to help you
take advantage of that. And I talked to them first of all about
being a spokesperson for their program. I thought that was a
natural place for me to go, and in the process - having worked
with Bobby Kennedy over at Michael's [Waltrip] on the three truck
races we did this year - I really grew very fond of Bobby. And as
I talked to the Toyota guys about next year, I said man... Larry's
[McReynolds] got a truck... Hey, I wish I had a truck! [Laughter]
And so, guess what... we have a truck! And what I'm really excited
about is that we have Michael Kranfuss' shop there in Concord that
Bobby's feverishly working on right now to staff and get equipped.
But what I'm most proud of is our driver. Where is David? There he
is. You can't hide. You got to stand up here. We're so proud to
have David Ruddamin as our driver. We just made a deal with him
this week. I think he's one of the fine young superstars of our
sport of the future... a great young man. A lot of you might
remember his father Buzzy. I remember his father because I think
we probably rubbed fenders together somewhere or another a long
time ago. I told Buzzy that I was glad that he was going to come
along every week, because I need someone I can talk to that will
listen to me [laughter]. Us older guys seem to be able to do that.
My dad used to sit on top of the truck, and he'd tell me how great
everybody else was doing and how sorry I was [laughter]. So it's
good to have a father involved in the program as well.
The truck will be No. 17... and I do have some heritage with the
series. If you'll remember the Die Hard truck with Rich Bickle, we
almost won the championship in '97. Finished second. Won a number
of races. Won a number of poles. And I'm so excited to be in the
truck series as an owner, and I in addition will drive the three
races that my "rope" is long enough to let me race [laughter]. You
see I have a rope around my neck, and it'll only go out so far.
And how far it goes is how big a track I can drive. Right now
there's two, but I don't know about [Mansville]... I haven't seen
that one yet, but maybe there's three or four. Anyway, I'm really
pleased to be a part of this whole thing... we're really working
on Stevie [Waltrip] on that project. We've gotta convince her to
give me more rope!
Larry McReynolds: And he's trying to convince me how I can
spot for him and still be a part of these other two trucks!
[Laughter]
Darrell Waltrip: We'll work it out.... Anyway, it's gonna
be a lot of fun. These guys over here [Toyota and TRD]... Lee
[White] and all these guys that have been working on the engine
stuff. When I went to California, like Larry said, TRD - I walked
in and saw the way they do things and the way they prepare for
this series - I was blow away. And I'm really excited about what
were going to be able to do next year in the truck series.
Les Unger: Thank you Darrell. Before we open it up to
questions, there are two other individuals that a lot of you know
that have been, and continue to be very instrumental in our NASCAR
Craftsman Truck program. To my left, the group vice president and
general manager of Toyota Racing Development - Lee White. And the
other individual standing near the door next to Greg Thome, that
is Pat Wall. Both of these individuals have played an integral
part, a very important part, of the entire program prior to today
and on into the future. I wanted to make sure they receive the
accolades that they are due.
Right now, I'd like to open it up to any questions any members of
the media may have for any of these gentlemen, myself included.
Question #1: What was the nature of the test this week in
Daytona?
Lee White: That was a TRD test conducted by our Tundra Race Truck
Center engineers with Joe Ruttman driving. Joe is over here...
take a bow Joe [laughter]. Joe has been helping us from the
beginning with our on-track testing. And in fact he's helped us
long before that. He came to a lot of our wind-tunnel tests and
offered at least a dollars worth of advice every time we were in
the wind tunnel. It was a big help with his vast experience. Joe
will continue to be out test driver for the TRD Tundra Truck
center in High Point, N.C. That [Daytona] was a TRD test... it was
done by Joe. I will tell you that the first on-track test with the
TRD-from-scratch racing engine [Tundra Racing V8] will be here
[Homestead-Miami Speedway on Monday and Tuesday.
Question #2: With your motor?
Lee White: That's correct. Our final approval came through... Is
Wayne Auton here? There's Wayne. Another guy we need to
acknowledge is Wayne Auton who is the NASCAR director of the truck
series. Jim Cassidy is in the back. These guys have been a great
help for us. Pat [Wall] and I have probably spent more time -
invited and uninvited - than anybody in the 'big red truck'
[NASCAR administrative trailer] at the truck events discussing how
to get this whole program together. And those guys have been a
huge amount of help for us.
Larry McReynolds: Lee, that's the way you handle these guys right
there. You did it just perfectly [laughter].
Question #3: The obvious question is 'What's next?' What comes
after trucks? Is [Nextel] Cup in the future? How long? What's the
plan?
Jim Aust: I guess the first thing is we've got to find out if we
can do a good job here [in the NASCAR Craftsman Truck Series].
We've had a great start with these gentlemen represented here
today.
Obviously, we've looked down the road. At this particular point in
time, we've got our hands full with the NASCAR Craftsman Truck
Series, and also with our continued participation in the Indy
Racing League. So that decision has not been made at this point.
And I honestly can't tell you when that might happen. It's
something that is on the horizon, and something that we'll
continue to be looking at. It's years down the road is the best
thing that I can tell you at this point.
Question #4: This question's for George [deBidart]. George,
we've followed this year your struggles with sponsorship and
drivers situations you've had presented to you. How nice... you've
talked about going and being competitive at the racetrack, but as
an owner of a team and you have a bunch of families in it... how
comforting is this now to finally have something to hook you teeth
into?
George deBidart: It's comforting in a lot of ways. Financially,
it's going to be an advantage for me to sit back and know that
I've got some support from an organization like Toyota and TRD.
And based on that support, we got some people working on some
sponsors that we can announce shortly. But it's more important for
me to keep the rest of the butt I've got because my wife's been
tearing it up for the last few years, you know, spending all the
money I've been spending. I'm looking forward to that and going
forward.
Question #5: How would you guys gauge the reaction to Toyota
coming into NASCAR, whether it's the fans, the series or the
fellow competitors?
Les Unger: It's been mixed. Obviously, there's a lot of enthusiasm
coming from the fans and spectators, and obviously the sanctioning
body. There've been some negative responses as well, but it's not
something that we're surprised at. I think it's probably difficult
to warm up to a new face. We the first new entry in NASCAR since I
think it started back in the late '40s. By the same token, with
the teams that we have up here, and the drivers that are going to
hit the track... and the fact that all of these teams will be
additions to the Craftsman Truck Series. With the advertising
support and the promotional support that Toyota is going to bring
- and has already started to bring - I know it's going to be a
win-win deal for everybody involved. It will certainly make for
some more exciting racing on the track, and that's what it's all
about.
Question #6: Has there been any area that has been tougher...
was it easier in Southern California... as far as the response to
Toyota coming into the Craftsman Truck Series?
Les Unger: I don't think there's any particular region of the
country that we've been able to determine that is more positive or
less positive than the other. The truck series is such a national
series, probably the most 'national' of all of the top series that
NASCAR is involved with, I think the response has been pretty
uniform regardless what part of the country you're talking about.
Question #7: Darrell... just from a media standpoint. Here you
are, going to be a spokesman for Toyota, and an analyst on FOX
broadcasts. And clearly, you and Larry [McReynolds] both will have
a vested interest in Toyota's success in motorsports. Even thought
you don't... on FOX news - SPEED Channel does trucks and you don't
do it - you'll be talking about the truck series. Do you think
that there's a conflict there, that there's a fairness issue
there... that it will be something you'll deal with?
Darrell Waltrip: David... I am a trained professional. [Laughter]
I walk the line every time I go into the booth... every time I go
into the garage, really. [more laughter]. You know, I've been
accused of that with my brother. I tell you this, we don't make
this stuff up... If those Toyota trucks are up front running well,
that's the story. Just like when Dodge came back and they were up
front, that was the story. We just call it like we see 'em. Now
I'm honest when I tell you that, sure. I'm gonna be watching
David... I'll be bitin' my nails when he's doing this. Larry
[McReynolds] is too. We know we can't oversell that aspect of what
we do. So I'm purely and simply in this situation because I love
the truck series. I always have. I believe in it. I think it's a
fun series. It reminds me of Saturday night racing. I went to
Irwindale [Speedway in Calif.] this past weekend [for the Toyota
All-Star Showdown]. I don't know if you've been out to Irwindale
or not, but I saw some of the best racing I've seen in my life out
there last Saturday night. Thanks to these folks [from Toyota].
Sure, we have a vested interest, but we know where the line is.
And we have plenty of people in our ear telling us if we go over.
I hope that answers your question.
Question #8: Jim, can you give us an idea of the financial
investment involved in all this?
Jim Aust: Well, I'd like to but then you'd know the rest of the
story. [Laughter] Certainly like I mentioned before, we're going
to be sponsoring two trucks... the No. 12 truck and the No. 42
truck. And we'll be providing some additional sponsorship for the
rest of the teams here, which includes the engines and the chassis
support. That's about as far as I'd like to go into it.
Question #9: While we're talking about money... earlier today
Chevrolet announced that they were supporting trucks. Do you see
the cost of Craftsman Trucks escalating now?
Jim Aust: No according to what these guys [owners] are telling us.
[Laughter] Certainly we hope that that's not the case. When we
started this particular program, we went out and did our homework.
Lee [White] and Pat Wall, who's been a great help with us on this
program, did a lot of work to determine what we felt was a
reasonable budget for running a truck. And as everything unfolded,
we found that there were different price ranges in the garage for
running a truck. So we had to settle in on a number that we were
comfortable with, and we did that. The real bottom line is that
there are varying packages that teams can run, so it depends on
how you spend and if that's going to get you the results that you
need. To answer your question Lewis, I don't really think that's
the case. We think we have a very competitive program, and one
that we're not really expecting to drive the cost of racing up.
That's not been our motive in the past, and we don't need to
change it at this time.
Les Unger: Are there any more questions? Thank you all very much.
-Toyota-
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