DAYTONA BEACH, Fla. –
The National Association for Stock Car Auto Racing (NASCAR) has more
international appeal than ever.
NASCAR begins the 2004 season with an expanded global reach that
includes weekly television broadcasts in more than 150 countries and
in 23 languages each week. This year, NASCAR’s international
broadcast partners will air more than 4,000 hours of NASCAR-related
programming outside the U.S. NASCAR is starting the new season
strongly, having renewed 13 broadcast partnerships and having added
10 new TV partners. Those new partners will bring new and expanded
coverage to Canada, Mexico, Japan, New Zealand, Philippines, Italy,
UK, Sweden, Denmark, Norway, and throughout the Middle East.
Worldwide fan demand, combined with the power of the NASCAR brand,
has fueled an increased interest in NASCAR by broadcasters around
the world. NASCAR now has 30 broadcast partners outside the U.S.
Those partners include: TSN, Sportsnet, Craig Media Group, Bell
ExpressVu, SPEED Channel, Televisa, SporTV, TV Globo, Fox Sports
Latin America, Fox Sports Middle East, Fox Sports Australia,
Eurosport, Channel 5, ITV, NASN, AB Moteurs, Motors TV, Viasat,
Sportmania, Showtime, NTV, G+, Indosair, Cineplex, SKY, SOLAR
Sports, Dubai Sports Channel, SNTV, Reuters and TWI.
“By partnering with world class TV networks outside of the U.S.,
NASCAR is growing the worldwide fan base and reaching new fans
around the globe,” said NASCAR Director, International Robbie Weiss.
“Our international focus is expanding our reach and increasing
overall opportunities for the industry. Expanding our worldwide TV
distribution and developing partnerships in individual markets form
the engine driving the growth.
“For teams, drivers, and sponsors with global interests and who do
business outside the U.S., and the auto manufacturers in our sport,
NASCAR’s growing international television distribution is providing
significant increases in the exposure and value they receive.”
Collectively, NASCAR NEXTEL Cup Series, NASCAR Busch Series and
NASCAR Craftsman Truck Series events are distributed to more than
150 territories around the world. More than 800,000 service
personnel and their families can see NASCAR via the American Forces
Network in 170 countries and on aircraft carriers at sea. The NASCAR
race telecasts internationally mirror the domestic broadcast,
showcasing a level of production each week that is unmatched in the
world of sport. NASCAR works with all international telecast
partners to customize their coverage and help make NASCAR more
relevant in each territory.
A summary of NASCAR’s international partners and reach:
Broadcasting NASCAR in Canada are TSN, Sportsnet, SPEED Channel,
Craig Media Group, BellExpressVu;
Televisa covers NASCAR in Mexico and SPEED Channel broadcasts NASCAR
in Mexico and the Caribbean;
In Europe, ITV and CH 5 cover the sport in the UK, NASN broadcasts
in the UK and Ireland, Sportmania in Spain, SKY in Italy, Viasat in
Sweden, Denmark, and Norway, AB Moteurs in France, Eurosport
provides Pan European coverage, and Moteurs TV broadcasts throughout
Europe and parts of Africa;
The Asian/Pacific Rim countries of Japan, Australia, New Zealand,
the Philippines, Indonesia and Thailand experience NASCAR through
NTV/G+, Fox Sports Australia, SKY, Solar Sports, Indosair and
Dubai Sports Channel, Showtime, and Fox Sports Middle East provide
coverage in the Middle East;
The American Forces Network, SNTV and Reuters provide worldwide
coverage and TWI provides in-flight broadcasts.
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