for your iPhone
for your iPad
IndyCar

IndyCar Links

2017 Teams

2017 Schedule

2016 IC Rule Book

2015 IC Engine Rules

2015 IC Aero Rules

2014 Indy Lights Rules

2014 Pro Mazda Rules

2014 USF2000 Rules

2014 Drug Policy

2014 Scanner Freq

Race Car Comparison

Lap Time Comparison

History CART/IRL Split


2017 Point Standings
After Sonoma
Rank Driver Points

1 Josef Newgarden 642
2 Simon Pagenaud 629
3 Scott Dixon 621
4 Helio Castroneves 598
5 Will Power 562
6 Graham Rahal 522
7 Alexander Rossi 494
8 Takuma Sato 441
9 Ryan Hunter-Reay 421
10 Tony Kanaan 403
11 Max Chilton 396
12 Marco Andretti 388
13 James Hinchcliffe 376
14 Ed Jones 354
15 JR Hildebrand 347
16 Carlos Munoz 328
17 Charlie Kimball 327
18 Conor Daly 305
19 Mikhail Aleshin 237
20 Spencer Pigot 218
21 Sebastien Bourdais 214
22 Ed Carpenter 169
23 Gabby Chaves 98
24 Juan Pablo Montoya 93
25 Esteban Gutierrez 91
26 Sebastian Saavedra 80
27 Oriol Servia 61
28 Jack Harvey 57
29 Fernando Alonso 47
30 Pippa Mann 32
31 Zachary Claman DeMelo 26
32 Jay Howard 24
33 Zach Veach 23
34 Sage Karam 23
35 James Davison 21
36 Tristan Vautier 15
37 Buddy Lazier 14

Rookie of Year Standings
1. Ed Jones 354
2. Esteban Gutierrez 91
3. Jack Harvey 57
4. Fernando Alonso 47
5. Zach Veach 23

Manufacturer Standings
1. Chevy 1489
2. Honda 1326

"Sulli", IndyCar 'dealmaker extraordinaire'

by Tim Wohlford
Saturday, September 10, 2011

Advertisement

You probably don't know him yet, but you will. James Sullivan (L) and wife Amanda
Tim Wohlford/AR1.com

You probably never heard of him, but you will. 

James "Sulli" Sullivan is a Brit (by birth) but ended up in Texas as the Baylor Bear.  You know, that costumed mascot that Baylor uses since the Feds decided that having full-grown bears in crowded stadiums wasn't a good idea?  Just talking to Sulli, Principal of IndyCar team SH Racing, you get the idea that he could single-handed fill up the place with bear-mascot energy.

He's a bundle of energy, always moving, always promoting, constantly meeting people.  He reminds me of my bright, but overly-energetic second grade classmate, who the teacher literally tied to his chair one day.  Don't call him "James" or "Jim", his friends call him "Sulli" and you are now his friend. 

In an interview with AutoRacing1, Sulli wanted to talk about his team, how it used knowledge from motorcycle racing to put together a deal for IndyCar, a deal that took over a year to pull off. 

He commented that had the check in the bank BEFORE they went looking for a driver, and how Tomas Scheckter was a great fit for the sponsor, Redline Xtreme Energy drinks. 

He was able to put together a deal with KV Racing for Indy -- finishing 8th -- and Dreyer & Reinbold Racing for Baltimore.  While he isn't the guy who can help you meet one of the Redline Xtreme Race Girls we've seen at Indy, Baltimore and elsewhere, but yes, he does know that guy who can. 

But you get the idea that Sulli's mind is moving faster than an IndyCar.  He likes to say that his team is about "Hammer, nails and plywood" -- that a sponsor can, metaphorically speaking, get a hammer at the hardware store and make a lot of holes, but with his help (and the plywood and nails) actually build something. 

"Branding (is) more than the name on the side of the car," he quipped, and he's all about helping a potential sponsor get the most out of their IndyCar expenditure. 

Redline, for instance, might've been just another sponsor, but add a few Redline girls and a fitness nut driver, and you might have a whole lot more for just a few dollars extra. 

SH Racing's goal is to do a full 2012 schedule, building on the 2-race schedule they ran in 2011 -- "As many events as possible" Sulli commented. 

You get the idea that Sulli isn't running a Microsoft Project / project manager kind of operation. Instead doing what he does naturally -- sizing up the stadium, looking for opportunities, and making sure that the performance is the best it can be. 

He firmly believes that IndyCar sponsorship is underpriced, that sponsors who follow his "...hammer, nails and plywood..." method will see return on their investment. 

"We are the house builder" he told me -- and I have little doubt that he dreams of constructing entire cities.

When it comes to putting sponsorship deals together, this guy gets it.

And for that he earns our accolades as 'dealmaker extraordinaire.'

Feedback can be sent to feedback@autoracing1.com

Go to our forums to discuss this article