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2014 Standings
After Toronto
Driver Standings

Driver Standings
1 Helio Castroneves 533
2 Will Power 520
3 Ryan Hunter-Reay 464
4 Simon Pagenaud 462
5 Juan Pablo Montoya 428
6 Scott Dixon 387
7 Carlos Munoz (R) 384
8 Tony Kanaan 380
9 Marco Andretti 375
10 Sebastien Bourdais 358
11 Ryan Briscoe 344
12 James Hinchcliffe 330
13 Charlie Kimball 317
14 Justin Wilson 311
15 Mikhail Aleshin 298
16 Josef Newgarden 288
17 Jack Hawksworth (R) 287
18 Graham Rahal 266
19 Carlos Huertas (R) 265
20 Takuma Sato 234
21 Sebastian Saavedra 229
22 Mike Conway 218
23 Ed Carpenter 168
24 Oriol Servia 88
25 Kurt Busch (R) 80
26 JR Hildebrand 66
27 Sage Karam (R) 57
28 Luca Filippi 46
29 James Davison (R) 34
30 Jacques Villeneuve 29
31 Alex Tagliani 28
32 Townsend Bell 22
33 Pippa Mann 21
34 Martin Plowman (R) 18
35 Buddy Lazier 11
36 Franck Montagny 8

Rookie of the Year
1 Carlos Munoz 384
2 Mikhail Aleshin 298
3 Jack Hawksworth 287
4 Carlos Huertas 265
5 Kurt Busch 80
6 Sage Karam 57
7 James Davison 34
8 Martin Plowman 18

Wins
T1 Ryan Hunter-Reay 3
T2 Will Power 2
T2 Simon Pagenaud 2
T2 Mike Conway 2
T5 Helio Castroneves 1
T5 Carlos Huertas 1
T5 Ed Carpenter 1
T5 Juan Pablo Montoya 1
T5 Sebastien Bourdais 1

Podium Finishes
T1 Will Power 6
T1 Helio Castroneves 6
3 Ryan Hunter-Reay 5
4 Tony Kanaan 4
T5 Carlos Munoz 3
T5 Juan Pablo Montoya 3
T7 Marco Andretti 2
T7 Simon Pagenaud 2
T7 Mike Conway 2
T10 Carlos Huertas 1
T10 Scott Dixon 1
T10 Josef Newgarden 1
T10 Graham Rahal 1
T10 Charlie Kimball 1
T10 Ed Carpenter 1
T10 Jack Hawksworth 1
T10 Mikhail Aleshin 1
T10 Sebastien Bourdais 1
Manufacturer Standings:
1 Chevrolet 2056
2 Honda 1042

Lap Leaders:
1 Will Power 353
2 Tony Kanaan 326
3 Helio Castroneves 241
4 Ryan Hunter-Reay 167
5 Ed Carpenter 116
6 Juan Pablo Montoya 74
7 Takuma Sato 67
8 Sebastien Bourdais 60
9 Simon Pagenaud 59
10 James Hinchcliffe 56
11 Scott Dixon 44
12 Jack Hawksworth 32
13 Justin Wilson 25
14 Marco Andretti 22
T15 Mike Conway 15
T15 Josef Newgarden 15
17 Sebastian Saavedra 14
18 Graham Rahal 10
T19 Oriol Servia 7
T19 Carlos Huertas 7
21 Ryan Briscoe 5
22 Mikhail Aleshin 4
23 Alex Tagliani 3

Entrant Points
Pos. # Entrant Points
1 3 Team Penske 533
2 12 Team Penske 520
3 28 Andretti Autosport 464
4 77 Schmidt Peterson Hamilton Motorsports 462
5 2 Penske Motorsports 428
6 9 Target Chip Ganassi Racing 387
7 20 Ed Carpenter Racing 386
8 34 Andretti Autosport/HVM 384
9 10 Target Chip Ganassi Racing 380
10 25 Andretti Autosport 375
11 11 KVSH Racing 358
12 8 NTT Data Chip Ganassi Racing 344
13 27 Andretti Autosport 330
14 83 Novo Nordisk Chip Ganassi Racing 317
15 19 Dale Coyne Racing 311
16 7 Schmidt PetersonMotorsports 298
17 67 Sarah Fisher Hartman Racing 288
18 98 BHA/BBM with Curb-Agajanian 287
19 15 Rahal Letterman Lanigan Racing 266
20 18 Dale Coyne Racing 265
21 14 A.J. Foyt Racing 234
22 17 KV/AFS Racing 229
23 16 Rahal Letterman Lanigan Racing 134
24 26 Andretti Autosport 88
25 21 Ed Carpenter Racing 66
26 22 Dreyer and Reinbold 57
27 33 KV Racing Technology 34
28 5 Schmidt Peterson Motorsports 29
29 68 Sarah Fisher Hartman Racing 28
30 6 KV Racing Technology 22
31 63 Dale Coyne Racing 21
32 41 A.J. Foyt Racing 18
33 91 Lazier Partners Racing 11

Finishing Average
1 Helio Castroneves 5.38
T2 Kurt Busch 6.00
T2 Will Power 6.00
4 Simon Pagenaud 6.92
5 Sage Karam 9.00
6 Scott Dixon 9.61
7 J.R. Hildebrand 10.00
8 Tony Kanaan 10.23
9 Ryan Hunter-Reay 10.38
T10 Juan Pablo Montoya 11.15
T10 Sebastien Bourdais 11.15
12 Ryan Briscoe 11.38
13 Justin Wilson 11.92
14 Carlos Munoz 12.00
15 James Hinchcliffe 12.46
16 Oriol Servia 12.5
17 Marco Andretti 12.69
18 Ed Carpenter 12.75
19 Alex Tagliani 13.0
20 Charlie Kimball 13.23
21 Takuma Sato 13.46
22 Mikhail Aleshin 13.61
23 Jacques Villeneuve 14.0
24 Mike Conway 14.66
25 Graham Rahal 15.0
26 James Davison 16.0
27 Carlos Huertas 16.07
28 Josef Newgarden 16.92
29 Sebastian Saavedra 17.0
30 Jack Hawksworth 17.16
31 Luca Filippi 18.50
32 Martin Plowman 20.5
33 Franck Montagny 22.0
34 Pippa Mann 24.0
35 Townsend Bell 25.0
36 Buddy Lazier 32.0


Pole Positions
T1 Takuma Sato 2
T1 Will Power 2
T1 Helio Castroneves 2
T4 Ryan Hunter-Reay 1
T4 Sebastian Saavedra 1
T4 Ed Carpenter 1
T4 Simon Pagenaud 1
T4 Juan Pablo Montoya 1
T4 Scott Dixon 1
T4 Sebastien Bourdais 1

Appearances in the Firestone Fast Six
1 Ryan Hunter-Reay 5
T2 Helio Castroneves 4
T2 Will Power 4
T3 James Hinchcliffe 3
T3 Scott Dixon 3
T3 Jack Hawksworth 3
T7 Simon Pagenaud 2
T7 Josef Newgarden 2
T7 Tony Kanaan 2
T7 Sebastien Bourdais 2
T11 Takuma Sato 1
T11 Marco Andretti 1
T11 Sebastian Saavedra 1
T11 Mike Conway 1
T11 Juan Pablo Montoya 1
T11 Ryan Briscoe 1
T11 Luca Filippi 1

Qualifying Average
1 Helio Castroneves 5.53
2 James Hinchcliffe 6.90
3 Ed Carpenter 7.00
4 Luca Filippi 7.66
5 Simon Pagenaud 7.69
6 Will Power 7.76
7 Scott Dixon 8.84
8 J.R. Hildebrand 9.00
9 Sebastien Bourdais 9.76
10 Carlos Munoz 10.3
11 Tony Kanaan 10.53
12 Ryan Hunter-Reay 10.61
13 Juan Pablo Montoya 10.84
14 Takuma Sato 11.69
15 Kurt Busch 12.0
16 Marco Andretti 12.61
T17 Josef Newgarden 12.92
T17 Ryan Briscoe 12.92
19 Justin Wilson 13.0
20 Jack Hawksworth 14.5
21 Mike Conway 14.66
22 Mikhail Aleshin 14.84
23 Graham Rahal 15.38
24 Sebastian Saavedra 16.53
25 Charlie Kimball 17.15
26 Carlos Huertas 17.84
27 Franck Montagny 21.0
28 Pippa Mann 22.0
29 Alex Tagliani 24.0
30 Martin Plowman 24.5
31 Townsend Bell 25.0
32 Jacques Villeneuve 27.0
33 James Davison 28.0
34 Sage Karam 31.0
35 Buddy Lazier 33.0
Highlights from Day 1 of IndyCar State of the Union

Being Held in Indianapolis
Monday, February 13, 2012

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IndyCar is holding a two day State of the Series event in Indianapolis with all teams, drivers, media in attendance.  Here are some of the highlights:

IndyCar will have an additional network-television race, officials announced on Monday, from 5 the last few years to 6. IndyCar's season will start on ABC on March 25, on the streets of St. Petersburg, Fla. The other ABC races will be the Indianapolis 500 (May 27), the Belle Isle race in Detroit (June 3), the revived race in Milwaukee (June 16), the Toronto street race (July 8) and the Aug. 5 race at the Mid-Ohio Sports Car Course.

IndyCar's other 11 races will be on the rebranded NBC Sports Network, formerly known as Versus.  More on that below.

A presentation was made from Twitter rep who talked about how Twitter should be used extensively to connect with their fans.  It enables team or drivers to connect with their fans without having to put out a press release or get an article written.  As AR1.com has said many times, we are now in a global marketplace, and that is even more true with social media like Twitter and Facebook.  Twitter has a 70% global reach and 30 percent is domestic.  Twitter works on any mobile phone, not just PDAs.  Fans want to hear from the athletes.  It is so important for the drivers to connect directly with fans.  TV is now doing a lot of tweets during their broadcasts.  Drivers can  using twitter to remind fans about a race on TV to try and drive TV ratings up.  He recommended drivers let fans know about the normal things they do as a person, normal everyday things that fans do as well, without giving out too much of their personal life.

IFM made a presentation on the marketing research they have done for IndyCar.  65 percent male audience.  Average income $26K to $50Krange.  Average HH income $62K, but in Brazil it is $102K.  Average IndyCar fan is 125% of average household income.  Relatively affluent fan base like most open wheel series worldwide.  Fans desire more road and street courses.  Lifestyle activities around events is very important to the younger fan.  IndyCar had 222 million total cumulative viewers in 2010, and that increased to 460 million viewers in 2011, up 107 percent.  Television news reach about IndyCar increased from 105 million in 2010 to 415 million in 2011, a 295 percent increase.  Total print and Internet articles up 37 percent.  Total print and Internet impressions up 29%.

He predicted that by 2015 global sponsor money will exceed ticket sales money.  Sponsors are claiming that they do not have enough research to determine their return on investment.  IndyCar needs to help their partners with getting this data.

New Verizon app (really the league's app) is coming out that will add live telemetry, team and driver data, communications, live and taped video and a lot more.  Fans can customize app to the drivers they like.  Will now also have tablet app in addition to phone app and it will work on Apple devices as well as Android.

Merchandise partner LIDS Sports Group talked about their program.  They run stores for Yankees, Cubs, Auburn and many other college teams, NASCAR Hall of Fame, etc.  Plan to have more selling points at tracks (booths, etc).  Will use sales associates from all their franchises and bring them into the track to help.  They want to add more drivers this year.  Can turn new product around in two or three days, depending on what a team wants.  Wider assortment of apparel, new materials.  Will also do novelties like pennants, cup holders, etc.  They want to bring driver and cars out to other stores they have in the market.

Next up was NBC Sports Network part of ComcastNBC.  NBC Sports are great storytellers.  That is what connects with fans.  Fans want stories to be believable. Their goal is to make big events bigger, and IndyCar bigger.  NBC's primary goal is to grow IndyCar, because ultimately that helps them.  Will try to mention every car at least once during the race.  Big prerace show before each race is planned.  Will have a IndyCar 36 program that will showcase a driver and team. They will spend 36 hours with team and drivers leading up to the race.  Bob Costas and Dan Patrick will be  on NBC Sports a lot and that will help the platform.  Bob Costas will do studio and town hall on IndyCar.  Will also have round table talk shows.  Same on-air talent as last year with one addition - Townsend Bell will be added on pit road. NBC Sports Network is in 76 million households to start and will use muscle to push the channel to a higher level with the distribution channels.  May use drivers on other NBC platforms like NBC itself.  Will use strategies like exclusive content for Olympics so people begin to learn about the new channel.  They want and need to drive viewers from one platform to another.

More later.....

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