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2014 Standings
After Pocono
Driver Standings

1 Will Power 446
2 Helio Castroneves 446
3 Simon Pagenaud 402
4 Juan Pablo Montoya 391
5 Ryan Hunter-Reay 388
6 Carlos Munoz (R) 340
7 Marco Andretti 325
8 Scott Dixon 297
9 Ryan Briscoe 285
10 Sebastien Bourdais 271
11 Tony Kanaan 267
12 James Hinchcliffe 266
13 Mikhail Aleshin 263
14 Justin Wilson 253
15 Charlie Kimball 239
16 Jack Hawksworth 227
17 Carlos Huertas (R) 224
18 Josef Newgarden 220
19 Graham Rahal 202
20 Sebastian Saavedra 196
21 Takuma Sato 189
22 Mike Conway 152
23 Ed Carpenter 138
24 Oriol Servia 88
25 Kurt Busch (R) 80
26 JR Hildebrand 66
27 Sage Karam (R) 57
28 James Davison (R) 34
29 Jacques Villeneuve 29
30 Alex Tagliani 28
31 Luca Filippi 24
32 Townsend Bell 22
33 Pippa Mann 21
34 Martin Plowman (R) 18
35 Buddy Lazier 11
36 Franck Montagny 8

Rookie of the Year
1 Carlos Munoz 340
2 Mikhail Aleshin 263
3 Jack Hawksworth 217
4 Carlos Huertas 204
5 Kurt Busch 80
6 Sage Karam 57
7 James Davison 34
8 Martin Plowman 18

Wins
T1 Ryan Hunter-Reay 2
T1 Will Power 2
T1 Simon Pagenaud 2
T4 Mike Conway 1
T4 Helio Castroneves 1
T4 Carlos Huertas 1
T4 Ed Carpenter 1
T4 Juan Pablo Montoya 1

Podium Finishes
T1 Will Power 5
T1 Helio Castroneves 5
2 Ryan Hunter-Reay 4
T3 Carlos Munoz 3
T3 Juan Pablo Montoya 3
T6 Marco Andretti 2
T6 Simon Pagenaud 2
T8 Mike Conway 1
T8 Carlos Huertas 1
T8 Scott Dixon 1
T8 Tony Kanaan 1
T8 Graham Rahal 1
T8 Charlie Kimball 1
T8 Ed Carpenter 1
T8 Jack Hawksworth 1
T8 Mikhail Aleshin 1

Lap Leaders:
1 Will Power 348
2 Helio Castroneves 174
3 Ryan Hunter-Reay 165
4 Ed Carpenter 116
5 Tony Kanaan 79
6 Juan Pablo Montoya 74
7 Takuma Sato 67
8 James Hinchcliffe 56
9 Simon Pagenaud 53
10 Jack Hawksworth 32
11 Scott Dixon 27
12 Marco Andretti 22
13 Justin Wilson 20
14 Sebastian Saavedra 14
15 Graham Rahal 10
16 Mike Conway 8
17 Josef Newgarden 8
T18 Oriol Servia 7
T18 Carlos Huertas 7
19 Ryan Briscoe 5
20 Mikhail Aleshin 4
21 Alex Tagliani 3
22 Sebastien Bourdais 2

Entrant Points
Pos. # Entrant Points
1 12 Team Penske 446
2 3 Team Penske 446
3 77 Schmidt Peterson Hamilton Motorsports 402
4 2 Team Penske 391
5 28 Andretti Autosport 388
6 34 Andretti Autosport/HVM 340
7 25 Andretti Autosport 325
8 9 Target Chip Ganassi Racing 297
9 20 Ed Carpenter Racing 290
10 8 NTT Data Chip Ganassi Racing 285
11 11 KVSH Racing 271
12 10 Target Chip Ganassi Racing 267
13 27 Andretti Autosport 266
14 7 SMP Racing 263
15 19 Dale Coyne Racing 253
16 83 Novo Nordisk Chip Ganassi Racing 239
17 98 BHA/BBM with Curb-Agajanian 227
18 18 Dale Coyne Racing 224
19 67 Sarah Fisher Hartman Racing 220
20 15 Rahal Letterman Lanigan Racing 202
21 17 KV/AFS Racing 196
22 14 A.J. Foyt Racing 189
23 16 Rahal Letterman Lanigan Racing 112
24 26 Andretti Autosport 88
25 21 Ed Carpenter Racing 66
26 22 Dreyer and Reinbold 57
27 33 KV Racing Technology 34
28 5 Schmidt Peterson Motorsports 29
29 68 Sarah Fisher Hartman Racing 28
30 6 KV Racing Technology 22
31 63 Dale Coyne Racing 21
32 41 A.J. Foyt Racing 18
33 91 Lazier Partners Racing 11

Finishing Average
1 Helio Castroneves 5.81
2 Kurt Busch 6.00
3 Will Power 6.09
4 Simon Pagenaud 6.72
5 Sage Karam 9.00
6 J.R. Hildebrand 10.00
T7 Scott Dixon 10.18
T7 Carlos Munoz 10.18
9 Juan Pablo Montoya 10.45
10 Ryan Hunter-Reay 10.72
11 Ryan Briscoe 11.75
12 Marco Andretti 12.125
13 Carlos Munoz 12.375
T14 Oriol Servia 12.5
T14 Justin Wilson 12.5
16 Alex Tagliani 13.0
17 Sebastien Bourdais 13.25
18 Charlie Kimball 13.625
19 Mike Conway 13.66
T20 Jacques Villeneuve 14.0
T20 Ed Carpenter 14.0
22 Carlos Huertas 14.25
23 Mikhail Aleshin 14.875
24 James Hinchcliffe 15.125
T25 Takuma Sato 15.5
T25 Jack Hawksworth 15.5
27 Sebastian Saavedra 15.75
28 James Davison 16.00
29 Josef Newgarden 16.375
30 Graham Rahal 16.625
31 Martin Plowman 20.5
32 Franck Montagny 22.0
33 Pippa Mann 24.0
34 Townsend Bell 25.0
35 Buddy Lazier 32.0

Pole Positions
T1 Takuma Sato 2
T1 Will Power 2
T1 Helio Castroneves 2
T4 Ryan Hunter-Reay 1
T4 Sebastian Saavedra 1
T4 Ed Carpenter 1
T4 Simon Pagenaud 1
T4 Juan Pablo Montoya 1

Appearances in the Firestone Fast Six
1 Ryan Hunter-Reay 4
T2 Scott Dixon 3
T2 Will Power 3
T2 James Hinchcliffe 3
T2 Helio Castroneves 3
T2 Jack Hawksworth 3
T7 Simon Pagenaud 2
T7 Josef Newgarden 2
T9 Takuma Sato 1
T9 Marco Andretti 1
T9 Sebastien Bourdais 1
T9 Tony Kanaan 1
T9 Sebastian Saavedra 1
T9 Mike Conway 1
T9 Juan Pablo Montoya 1
T9 Ryan Briscoe 1
Highlights from Day 1 of IndyCar State of the Union

Being Held in Indianapolis
Monday, February 13, 2012

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IndyCar is holding a two day State of the Series event in Indianapolis with all teams, drivers, media in attendance.  Here are some of the highlights:

IndyCar will have an additional network-television race, officials announced on Monday, from 5 the last few years to 6. IndyCar's season will start on ABC on March 25, on the streets of St. Petersburg, Fla. The other ABC races will be the Indianapolis 500 (May 27), the Belle Isle race in Detroit (June 3), the revived race in Milwaukee (June 16), the Toronto street race (July 8) and the Aug. 5 race at the Mid-Ohio Sports Car Course.

IndyCar's other 11 races will be on the rebranded NBC Sports Network, formerly known as Versus.  More on that below.

A presentation was made from Twitter rep who talked about how Twitter should be used extensively to connect with their fans.  It enables team or drivers to connect with their fans without having to put out a press release or get an article written.  As AR1.com has said many times, we are now in a global marketplace, and that is even more true with social media like Twitter and Facebook.  Twitter has a 70% global reach and 30 percent is domestic.  Twitter works on any mobile phone, not just PDAs.  Fans want to hear from the athletes.  It is so important for the drivers to connect directly with fans.  TV is now doing a lot of tweets during their broadcasts.  Drivers can  using twitter to remind fans about a race on TV to try and drive TV ratings up.  He recommended drivers let fans know about the normal things they do as a person, normal everyday things that fans do as well, without giving out too much of their personal life.

IFM made a presentation on the marketing research they have done for IndyCar.  65 percent male audience.  Average income $26K to $50Krange.  Average HH income $62K, but in Brazil it is $102K.  Average IndyCar fan is 125% of average household income.  Relatively affluent fan base like most open wheel series worldwide.  Fans desire more road and street courses.  Lifestyle activities around events is very important to the younger fan.  IndyCar had 222 million total cumulative viewers in 2010, and that increased to 460 million viewers in 2011, up 107 percent.  Television news reach about IndyCar increased from 105 million in 2010 to 415 million in 2011, a 295 percent increase.  Total print and Internet articles up 37 percent.  Total print and Internet impressions up 29%.

He predicted that by 2015 global sponsor money will exceed ticket sales money.  Sponsors are claiming that they do not have enough research to determine their return on investment.  IndyCar needs to help their partners with getting this data.

New Verizon app (really the league's app) is coming out that will add live telemetry, team and driver data, communications, live and taped video and a lot more.  Fans can customize app to the drivers they like.  Will now also have tablet app in addition to phone app and it will work on Apple devices as well as Android.

Merchandise partner LIDS Sports Group talked about their program.  They run stores for Yankees, Cubs, Auburn and many other college teams, NASCAR Hall of Fame, etc.  Plan to have more selling points at tracks (booths, etc).  Will use sales associates from all their franchises and bring them into the track to help.  They want to add more drivers this year.  Can turn new product around in two or three days, depending on what a team wants.  Wider assortment of apparel, new materials.  Will also do novelties like pennants, cup holders, etc.  They want to bring driver and cars out to other stores they have in the market.

Next up was NBC Sports Network part of ComcastNBC.  NBC Sports are great storytellers.  That is what connects with fans.  Fans want stories to be believable. Their goal is to make big events bigger, and IndyCar bigger.  NBC's primary goal is to grow IndyCar, because ultimately that helps them.  Will try to mention every car at least once during the race.  Big prerace show before each race is planned.  Will have a IndyCar 36 program that will showcase a driver and team. They will spend 36 hours with team and drivers leading up to the race.  Bob Costas and Dan Patrick will be  on NBC Sports a lot and that will help the platform.  Bob Costas will do studio and town hall on IndyCar.  Will also have round table talk shows.  Same on-air talent as last year with one addition - Townsend Bell will be added on pit road. NBC Sports Network is in 76 million households to start and will use muscle to push the channel to a higher level with the distribution channels.  May use drivers on other NBC platforms like NBC itself.  Will use strategies like exclusive content for Olympics so people begin to learn about the new channel.  They want and need to drive viewers from one platform to another.

More later.....

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