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2014 Standings
After Long Beach
Pos. Driver Points

1 Will Power 93
2 Mike Conway 66
3 Simon Pagenaud 60
4 Helio Castroneves 55
5 Ryan Hunter-Reay 54
6 Scott Dixon 51
7 Carlos Munoz 48
8 Juan Pablo Montoya 47
9 Mikhail Aleshin 46
10 Sebastian Saavedra 42
11 Tony Kanaan 40
12 Justin Wilson 38
13 Takuma Sato 36
14 Josef Newgarden 34
15 Ryan Briscoe 33
16 Sebastien Bourdais 33
17 Graham Rahal 33
18 Marco Andretti 32
19 Carlos Huertas 32
20 Oriol Servia 26
21 Jack Hawksworth 24
22 James Hinchcliffe 20
23 Charlie Kimball 17

Wins
T1 Will Power 1
T1 Mike Conway 1

Podium Finishes
1 Will Power 2
T2 Ryan Hunter-Reay 1
T2 Helio Castroneves 1
T2 Mike Conway 1
T2 Carlos Munoz 1

Lap Leaders:
1 Will Power 74
2 Ryan Hunter-Reay 51
3 Takuma Sato 33
4 Scott Dixon 22
5 Mike Conway 4
6 Sebastian Saavedra 3
7 Helio Castroneves 2
8 Josef Newgarden 1


Prize Money
1 Will Power $50,000
T2 Mike Conway $30,000
T2 Ryan Hunter-Reay $30,000
4 Simon Pagenaud $18,000
5 Takuma Sato $17,000
T6 Helio Castroneves $15,000
T6 Carlos Munoz $15,000
T8 Juan Pablo Montoya $10,000
T8 Scott Dixon $10,000
T10 Mikhail Aleshin $8,000
T10 Tony Kanaan $8,000
12 Oriol Servia $7,000
T13 Justin Wilson $5,000
T13 Marco Andretti $5,000
T15 Sebastian Saavedra $4,000
T15 Josef Newgarden $4,000
T17 Ryan Briscoe $2,000
T17 Carlos Huertas $2,000

Entrant Points
Pos. # Entrant Points
1 12 Team Penske 93
2 20 Ed Carpenter Racing 66
3 77 Schmidt Peterson Motorsports 60
4 3 Team Penske 55
5 28 Andretti Autosport 54
6 9 Target Chip Ganassi Racing 51
7 34 Andretti Autosport HVM Racing 48
8 2 Team Penske 47
9 7 Schmidt Peterson Motorsports 46
10 17 KV AFS Racing 42
11 10 Target Chip Ganassi Racing 40
12 19 Dale Coyne Racing 38
13 14 A.J. Foyt Enterprises 36
14 67 Sarah Fisher Hartman Racing 34
15 8 NTT Data Chip Ganassi Racing 33
16 11 KVSH Racing 33
17 15 Rahal Letterman Lanigan Racing 33
18 25 Andretti Autosport 32
19 18 Dale Coyne Racing 32
20 16 Rahal Letterman Lanigan Racing 26
21 98 BHA/BBM with Curb-Agajanian 24
22 27 Andretti Autosport 20
23 83 Novo Nordisk Chip Ganassi Racing 17

Finishing Average
1 Will Power 1.5
2 Simon Pagenaud 5
T3 Helio Castroneves 7
T3 Oriol Servia 7
5 Scott Dixon 8
6 Mike Conway 8.5
7 Mikhail Aleshin 9
8 Juan Pablo Montoya 9.5
T9 Sebastian Saavedra 10
T9 Carlos Munoz 10
11 Ryan Hunter-Reay 11
T12 Tony Kanaan 12
T12 Justin Wilson 12
T14 Ryan Briscoe 13.5
T14 Sebastien Bourdais 13.5
T14 Graham Rahal 13.5
T17 Josef Newgarden 14
T17 Carlos Huertas 14
19 Takuma Sato 14.5
20 Marco Andretti 15
21 Jack Hawksworth 18
22 James Hinchcliffe 20
23 Charlie Kimball 21.5

Pole Positions
T1 Takuma Sato 1
T1 Ryan Hunter-Reay 1

Appearances in the Firestone Fast Six
1 Ryan Hunter-Reay 2
T2 Scott Dixon 1
T2 Tony Kanaan 1
T2 Sebastien Bourdais 1
T2 Will Power 1
T2 Takuma Sato 1
T2 Marco Andretti 1
T2 James Hinchcliffe 1
T2 Josef Newgarden 1
T2 Simon Pagenaud 1
T2 Jack Hawksworth 1

Qualifying Average
1 Ryan Hunter-Reay 2
2 Scott Dixon 6
3 Jack Hawksworth 6.5
4 Marco Andretti 7
5 Tony Kanaan 7.5
T6 Takuma Sato 8
T6 Sebastien Bourdais 8
T8 Will Power 9
T8 Carlos Munoz 9
10 Helio Castroneves 9.5
11 Simon Pagenaud 10
12 James Hinchcliffe 10.5
13 Oriol Servia 12
T14 Josef Newgarden 13
T14 Justin Wilson 13
16 Ryan Briscoe 13.5
17 Mike Conway 14.5
18 Sebastian Saavedra 16.5
19 Juan Pablo Montoya 17
20 Mikhail Aleshin 17.5
21 Carlos Huertas 19
22 Charlie Kimball 19.5
23 Graham Rahal 22
ISC heavily promoted the IndyCar race at Fontana

by Tim Wohlford
Saturday, September 15, 2012

Advertisement

Takuma Sato promotion poster
AutoRacing1 sat down with Auto Club Speedway staffers Matt Payne (Sr.  Director of Consumer Marketing & Promotions) and David Talley (Director of  Communications) as IndyCar practice began for the MAVTV 500, and talked  about trying to sell IndyCar in the second largest market in the USA.  Bottom line -- IF the grandstands aren't full for this weekend's race, you  can't blame International Speedway Corporation (ISC or IndyCar -- 'cause  both have given this race a ton of effort.

First, let's just state the obvious --  In the past decade or two, events held at ISC tracks haven't exactly flourished.  In fact, the death toll is stunning -- Watkins Glen, Michigan, Homestead, Kansas....  So yeah, we had our doubts too when IndyCar announced it was starting a new race at California.  But not only did California Speedway (now Auto Club Speedway) open talks to have a race, ACS President freely admitted that she "stalked" Randy Bernard in order to get an IndyCar race here.  The reports were true -- after losing their second (fall) NASCAR race, ACS needed another major event to keep sponsors happy, and IndyCar fit the bill.

Once they got the race, track officials put more effort into promotion than  any race in recent memory.  Officials described the problems buying ad time  in the second-largest -- and therefore, second most expensive -- region in  the country.  What they did was to target various market segments, and use  Internet marketing accordingly.  In the press room are well-done posters  aimed at the Hispanic market (with Mexican wrestling masks, a la Paul  Tracy), Asians (the only poster featuring Takumo Sato I've ever seen), young  adults, etc.  The track offered student discounts, military discounts, and  kids under age 12 get in free.  There are motorcycle stunt riders and drift  trucks and such in the fan zone.  This week, the track opened up to "STEM"  ("science, technology, engineering, math") programs in area schools.  Hell,  they even have Ed Carpenter reading books to kids today!

Hispanic market promotion
When asked about the working relationship with IndyCar, the words came fast -- "fantastic" and "awesome" were the first two.  IndyCar staff was given high marks for being friendly, competent, timely, and organized.  And IndyCar has committed to a long-term relationship with ACS, saying that it was committed to investing to develop "date equity" (a Penske term) for this event.  Oh, and if Pocono come online, this might be part of a new "Triple Crown", something that long-time fans have been suggesting for years.

So there you have it -- both ISC and IndyCar have tried every trick in the book, and have thrown lots of money at the situation.  Whether or not a crowd shows up, braving LA traffic and record high heat, remains to be seen.

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