for your iPhone
for your iPad

IndyCar Links

2014 Schedule

2014 IndyCar Rules

2014 Indy Lights Rules

2014 Pro Mazda Rules

2014 USF2000 Rules

2014 Drug Policy

2014 Teams

2014 Scanner Freq

Race Car Comparison

Lap Time Comparison

History CART/IRL Split

2014 Standings
After Toronto
Driver Standings

Driver Standings
1 Helio Castroneves 533
2 Will Power 520
3 Ryan Hunter-Reay 464
4 Simon Pagenaud 462
5 Juan Pablo Montoya 428
6 Scott Dixon 387
7 Carlos Munoz (R) 384
8 Tony Kanaan 380
9 Marco Andretti 375
10 Sebastien Bourdais 358
11 Ryan Briscoe 344
12 James Hinchcliffe 330
13 Charlie Kimball 317
14 Justin Wilson 311
15 Mikhail Aleshin 298
16 Josef Newgarden 288
17 Jack Hawksworth (R) 287
18 Graham Rahal 266
19 Carlos Huertas (R) 265
20 Takuma Sato 234
21 Sebastian Saavedra 229
22 Mike Conway 218
23 Ed Carpenter 168
24 Oriol Servia 88
25 Kurt Busch (R) 80
26 JR Hildebrand 66
27 Sage Karam (R) 57
28 Luca Filippi 46
29 James Davison (R) 34
30 Jacques Villeneuve 29
31 Alex Tagliani 28
32 Townsend Bell 22
33 Pippa Mann 21
34 Martin Plowman (R) 18
35 Buddy Lazier 11
36 Franck Montagny 8

Rookie of the Year
1 Carlos Munoz 384
2 Mikhail Aleshin 298
3 Jack Hawksworth 287
4 Carlos Huertas 265
5 Kurt Busch 80
6 Sage Karam 57
7 James Davison 34
8 Martin Plowman 18

T1 Ryan Hunter-Reay 3
T2 Will Power 2
T2 Simon Pagenaud 2
T2 Mike Conway 2
T5 Helio Castroneves 1
T5 Carlos Huertas 1
T5 Ed Carpenter 1
T5 Juan Pablo Montoya 1
T5 Sebastien Bourdais 1

Podium Finishes
T1 Will Power 6
T1 Helio Castroneves 6
3 Ryan Hunter-Reay 5
4 Tony Kanaan 4
T5 Carlos Munoz 3
T5 Juan Pablo Montoya 3
T7 Marco Andretti 2
T7 Simon Pagenaud 2
T7 Mike Conway 2
T10 Carlos Huertas 1
T10 Scott Dixon 1
T10 Josef Newgarden 1
T10 Graham Rahal 1
T10 Charlie Kimball 1
T10 Ed Carpenter 1
T10 Jack Hawksworth 1
T10 Mikhail Aleshin 1
T10 Sebastien Bourdais 1
Manufacturer Standings:
1 Chevrolet 2056
2 Honda 1042

Lap Leaders:
1 Will Power 353
2 Tony Kanaan 326
3 Helio Castroneves 241
4 Ryan Hunter-Reay 167
5 Ed Carpenter 116
6 Juan Pablo Montoya 74
7 Takuma Sato 67
8 Sebastien Bourdais 60
9 Simon Pagenaud 59
10 James Hinchcliffe 56
11 Scott Dixon 44
12 Jack Hawksworth 32
13 Justin Wilson 25
14 Marco Andretti 22
T15 Mike Conway 15
T15 Josef Newgarden 15
17 Sebastian Saavedra 14
18 Graham Rahal 10
T19 Oriol Servia 7
T19 Carlos Huertas 7
21 Ryan Briscoe 5
22 Mikhail Aleshin 4
23 Alex Tagliani 3

Entrant Points
Pos. # Entrant Points
1 3 Team Penske 533
2 12 Team Penske 520
3 28 Andretti Autosport 464
4 77 Schmidt Peterson Hamilton Motorsports 462
5 2 Penske Motorsports 428
6 9 Target Chip Ganassi Racing 387
7 20 Ed Carpenter Racing 386
8 34 Andretti Autosport/HVM 384
9 10 Target Chip Ganassi Racing 380
10 25 Andretti Autosport 375
11 11 KVSH Racing 358
12 8 NTT Data Chip Ganassi Racing 344
13 27 Andretti Autosport 330
14 83 Novo Nordisk Chip Ganassi Racing 317
15 19 Dale Coyne Racing 311
16 7 Schmidt PetersonMotorsports 298
17 67 Sarah Fisher Hartman Racing 288
18 98 BHA/BBM with Curb-Agajanian 287
19 15 Rahal Letterman Lanigan Racing 266
20 18 Dale Coyne Racing 265
21 14 A.J. Foyt Racing 234
22 17 KV/AFS Racing 229
23 16 Rahal Letterman Lanigan Racing 134
24 26 Andretti Autosport 88
25 21 Ed Carpenter Racing 66
26 22 Dreyer and Reinbold 57
27 33 KV Racing Technology 34
28 5 Schmidt Peterson Motorsports 29
29 68 Sarah Fisher Hartman Racing 28
30 6 KV Racing Technology 22
31 63 Dale Coyne Racing 21
32 41 A.J. Foyt Racing 18
33 91 Lazier Partners Racing 11

Finishing Average
1 Helio Castroneves 5.38
T2 Kurt Busch 6.00
T2 Will Power 6.00
4 Simon Pagenaud 6.92
5 Sage Karam 9.00
6 Scott Dixon 9.61
7 J.R. Hildebrand 10.00
8 Tony Kanaan 10.23
9 Ryan Hunter-Reay 10.38
T10 Juan Pablo Montoya 11.15
T10 Sebastien Bourdais 11.15
12 Ryan Briscoe 11.38
13 Justin Wilson 11.92
14 Carlos Munoz 12.00
15 James Hinchcliffe 12.46
16 Oriol Servia 12.5
17 Marco Andretti 12.69
18 Ed Carpenter 12.75
19 Alex Tagliani 13.0
20 Charlie Kimball 13.23
21 Takuma Sato 13.46
22 Mikhail Aleshin 13.61
23 Jacques Villeneuve 14.0
24 Mike Conway 14.66
25 Graham Rahal 15.0
26 James Davison 16.0
27 Carlos Huertas 16.07
28 Josef Newgarden 16.92
29 Sebastian Saavedra 17.0
30 Jack Hawksworth 17.16
31 Luca Filippi 18.50
32 Martin Plowman 20.5
33 Franck Montagny 22.0
34 Pippa Mann 24.0
35 Townsend Bell 25.0
36 Buddy Lazier 32.0

Pole Positions
T1 Takuma Sato 2
T1 Will Power 2
T1 Helio Castroneves 2
T4 Ryan Hunter-Reay 1
T4 Sebastian Saavedra 1
T4 Ed Carpenter 1
T4 Simon Pagenaud 1
T4 Juan Pablo Montoya 1
T4 Scott Dixon 1
T4 Sebastien Bourdais 1

Appearances in the Firestone Fast Six
1 Ryan Hunter-Reay 5
T2 Helio Castroneves 4
T2 Will Power 4
T3 James Hinchcliffe 3
T3 Scott Dixon 3
T3 Jack Hawksworth 3
T7 Simon Pagenaud 2
T7 Josef Newgarden 2
T7 Tony Kanaan 2
T7 Sebastien Bourdais 2
T11 Takuma Sato 1
T11 Marco Andretti 1
T11 Sebastian Saavedra 1
T11 Mike Conway 1
T11 Juan Pablo Montoya 1
T11 Ryan Briscoe 1
T11 Luca Filippi 1

Qualifying Average
1 Helio Castroneves 5.53
2 James Hinchcliffe 6.90
3 Ed Carpenter 7.00
4 Luca Filippi 7.66
5 Simon Pagenaud 7.69
6 Will Power 7.76
7 Scott Dixon 8.84
8 J.R. Hildebrand 9.00
9 Sebastien Bourdais 9.76
10 Carlos Munoz 10.3
11 Tony Kanaan 10.53
12 Ryan Hunter-Reay 10.61
13 Juan Pablo Montoya 10.84
14 Takuma Sato 11.69
15 Kurt Busch 12.0
16 Marco Andretti 12.61
T17 Josef Newgarden 12.92
T17 Ryan Briscoe 12.92
19 Justin Wilson 13.0
20 Jack Hawksworth 14.5
21 Mike Conway 14.66
22 Mikhail Aleshin 14.84
23 Graham Rahal 15.38
24 Sebastian Saavedra 16.53
25 Charlie Kimball 17.15
26 Carlos Huertas 17.84
27 Franck Montagny 21.0
28 Pippa Mann 22.0
29 Alex Tagliani 24.0
30 Martin Plowman 24.5
31 Townsend Bell 25.0
32 Jacques Villeneuve 27.0
33 James Davison 28.0
34 Sage Karam 31.0
35 Buddy Lazier 33.0
'A how to: Treat 'em like Rock Stars'

By Brian C. Mackey
Tuesday, June 11, 2013


No one gets into the F1 paddock unless you are 'special.'  Ditto for NASCAR.  It is a very exclusive club.
I've read numerous articles over the past few days/weeks/months/years (pick one) about how INDYCAR needs to better promote their drivers in hopes of retrieving and reviving lost fans.  That is to say, I’ve read articles about who INDYCAR should promote, RHR, Americans, new faces, 3x Indy 500 winners, etc.  I’ve read plenty about why INDYCAR needs to improve promoting drivers.  But I’ve read precious little, if anything on how INDYCAR should do it.

We’re all good, even me, at pointing out what’s wrong with the sport, just not as eager to provide insights into how it can be transformed.  Put your money where your mouth is people, I can hear INDYCAR management say. 

So, at the risk of willingly stepping into territory rarely traveled and subjecting myself to criticism, I shall provide my ideas on the topic.  These recommendations come by way of observations, some relevant and some less obviously so. 

My intention is to create recurring themes that can be used to address the challenge at hand – how to better promote INDYCAR drivers.  Rest assured, INDYCAR is doing some of this and none of it is rocket science, but in reality there hasn’t been much discussion on the legitimate topic of how to purposely affect the popularity of a driver.

Observation #1:  Years ago, I worked for a television production company that specialized in motorsport television production.  At one NASCAR event, my boss told me that I was going to help him get the on-air talent, a retired NASCAR driver, from track side to the press booth and in so doing, we were to traverse through the grandstand.  My boss would stand in front, I was to stand behind the talent, and the three of us would quickly walk through the grandstand and provide “cover” for the “famous” driver.  He’ll be mobbed I was told if we don’t.

To this day, I’m not sure the driver couldn’t have just as easily casually walked through the grandstand with maybe a baseball cap for disguise and few would have taken notice.  But the perception was that he was a huge NASCAR star, worthy of some form of extra attention to do even the simplest of tasks, to walk through the grandstand.  So we did, and there were fans that cheered, hooted and hollered as we walked through.  In some ways, our extra attention to the task, created extra attention to the task.  Make a note.

Observation #2:  Several years ago, it was my honor to be a guest of the Minardi F1 team, back in the day when Gian Carlo Minardi ran the team.  Minardi provided me a credential pass, with the famous “Paddock Club” sticker attached.  A race fan who saw me walking through the parking lot half-jokingly offered me $5000 for my credential.  Make a note.

Observation #3: At a F1 race, the fans are essentially segregated from the drivers and the cars.  Most fans can get no closer to their favorite driver than when the car is on the track and the fans are in the grandstands.  Access is incredibly limited.  The paddock area resembles a top secret air base, with check points at every entrance.  The only way in is with the hard to obtain and aforementioned race credential — unless of course, you’re a sponsor guest.  Make a note.

Observation #4:  Drivers need what I would call “situational awareness,” and I’m sure most INDYCAR drivers have it and use it.  They realize that their future is tied to promoting their names and their sport.  On those occasions when interaction is more happenstance, drivers need to be ready, even when it’s not overly convenient.  And at a race, for a driver, it rarely is.  Not to date myself, but I once saw Little Al at Phoenix Speedway on his scooter tearing through the paddock.  In an instant, he slammed on the brakes and came to a complete stop.  It was then that I noticed that he had noticed a fan trying to take a photo of him.  Back in the days of film cameras and variable focus, you can imagine how challenging it was for the fan to get a good picture of Little Al as he was scooting past.  To his eternal credit, Little Al stopped and took the time for the fan, not a professional photographer, to get a good shot of the driver star.  Memories are made on a lot less.  Make a note.

Here’s a newsflash for INDYCAR.  If you want your drivers to be “stars” – treat them that way.

I’m not suggesting cutting the fans off from gaining access to the drivers.  But I am saying that it should be treated with a special awareness and highly prized “inventory” available to the series. 

It’s not just about gaining exposure and visibility for the drivers by granting more access.  It most definitely should not be wasted.  It’s about designing that access to better create the image intended. 

I believe the drivers should be promoted as “larger than life” because they do things that are, well….”larger than life.”  AJ Foyt, Mario Andretti, Rick Mears, are all larger than life driver stars.  Not all drivers can be of course, or even should be, but those few at the sharp end of the championship should be treated as if they are the biggest stars. 

Treat them like rock stars. 

The bigger the star, the more the access should be highly prized and the more “extra attention” devoted by the series in every aspect of the drivers available time at the race track. 

At the extreme end is F1, where drivers are barely accessible to fans at all!  Sponsors, yes.  But make no mistake; there is a reason for it.  There is an image at play and to be a F1 driver is to be at the ultimate end of the scale, in perception if not reality.  The access is highly prized.  In my terms, an off-handed, not completely serious offer of $5000 comes to mind.  But highly prized is obvious. 

In the modern age, with social media and the rest, it is difficult to achieve this rarefied position of less than over exposure while making interaction with the driver highly prized and highly sought after.    Many seem to think that it is just a matter of creating visibility, without much rhyme and reason to it.  I disagree. 

Today, more than ever, it’s all about rhyme and reason.  A good example is Dario Franchitti driving Jimmy Clark’s Indy car a couple years back.  Not an overly exciting video but a great piece of driver promotion for the Indy 500.  Perhaps, more professional editing would be an improvement, but by driving Clark’s car, Franchitti is unquestionably treated like a star.  And looks like one. 

Good work.

Think of other sports, MLB, NFL, NBA or even golf.  There is little “on the playing field” interaction between the players and the fans, even on the sidelines and little that is seemingly random.  Fans are in the stands.  Players on the playing field.  Access fans do get is designed to create greater impact and I suspect, highly controlled in the case of the biggest "stars."  Fewer wasted opportunities.  There is a lot  of security and hoop-la.  The players are all treated like VIPs.  How could it be any other way?

Maybe we should make a note of that too.

Because within those observations is the pathway to stardom.  In sports.  In entertainment.  And, I think, in INDYCARS.

Brian C. Mackey
Mackey Marketing Group, Inc.

Feedback can be sent to

Go to our forums to discuss this article