for your iPhone
for your iPad
IndyCar

IndyCar Links

2014 Schedule

2014 IndyCar Rules

2014 Indy Lights Rules

2014 Pro Mazda Rules

2014 USF2000 Rules

2014 Drug Policy

2014 Teams

2013 Scanner Freq

Race Car Comparison

Lap Time Comparison

History CART/IRL Split


2014 Standings
After Long Beach
Pos. Driver Points

1 Will Power 93
2 Mike Conway 66
3 Simon Pagenaud 60
4 Helio Castroneves 55
5 Ryan Hunter-Reay 54
6 Scott Dixon 51
7 Carlos Munoz 48
8 Juan Pablo Montoya 47
9 Mikhail Aleshin 46
10 Sebastian Saavedra 42
11 Tony Kanaan 40
12 Justin Wilson 38
13 Takuma Sato 36
14 Josef Newgarden 34
15 Ryan Briscoe 33
16 Sebastien Bourdais 33
17 Graham Rahal 33
18 Marco Andretti 32
19 Carlos Huertas 32
20 Oriol Servia 26
21 Jack Hawksworth 24
22 James Hinchcliffe 20
23 Charlie Kimball 17

Wins
T1 Will Power 1
T1 Mike Conway 1

Podium Finishes
1 Will Power 2
T2 Ryan Hunter-Reay 1
T2 Helio Castroneves 1
T2 Mike Conway 1
T2 Carlos Munoz 1

Lap Leaders:
1 Will Power 74
2 Ryan Hunter-Reay 51
3 Takuma Sato 33
4 Scott Dixon 22
5 Mike Conway 4
6 Sebastian Saavedra 3
7 Helio Castroneves 2
8 Josef Newgarden 1


Prize Money
1 Will Power $50,000
T2 Mike Conway $30,000
T2 Ryan Hunter-Reay $30,000
4 Simon Pagenaud $18,000
5 Takuma Sato $17,000
T6 Helio Castroneves $15,000
T6 Carlos Munoz $15,000
T8 Juan Pablo Montoya $10,000
T8 Scott Dixon $10,000
T10 Mikhail Aleshin $8,000
T10 Tony Kanaan $8,000
12 Oriol Servia $7,000
T13 Justin Wilson $5,000
T13 Marco Andretti $5,000
T15 Sebastian Saavedra $4,000
T15 Josef Newgarden $4,000
T17 Ryan Briscoe $2,000
T17 Carlos Huertas $2,000

Entrant Points
Pos. # Entrant Points
1 12 Team Penske 93
2 20 Ed Carpenter Racing 66
3 77 Schmidt Peterson Motorsports 60
4 3 Team Penske 55
5 28 Andretti Autosport 54
6 9 Target Chip Ganassi Racing 51
7 34 Andretti Autosport – HVM Racing 48
8 2 Team Penske 47
9 7 Schmidt Peterson Motorsports 46
10 17 KV AFS Racing 42
11 10 Target Chip Ganassi Racing 40
12 19 Dale Coyne Racing 38
13 14 A.J. Foyt Enterprises 36
14 67 Sarah Fisher Hartman Racing 34
15 8 NTT Data Chip Ganassi Racing 33
16 11 KVSH Racing 33
17 15 Rahal Letterman Lanigan Racing 33
18 25 Andretti Autosport 32
19 18 Dale Coyne Racing 32
20 16 Rahal Letterman Lanigan Racing 26
21 98 BHA/BBM with Curb-Agajanian 24
22 27 Andretti Autosport 20
23 83 Novo Nordisk Chip Ganassi Racing 17

Finishing Average
1 Will Power 1.5
2 Simon Pagenaud 5
T3 Helio Castroneves 7
T3 Oriol Servia 7
5 Scott Dixon 8
6 Mike Conway 8.5
7 Mikhail Aleshin 9
8 Juan Pablo Montoya 9.5
T9 Sebastian Saavedra 10
T9 Carlos Munoz 10
11 Ryan Hunter-Reay 11
T12 Tony Kanaan 12
T12 Justin Wilson 12
T14 Ryan Briscoe 13.5
T14 Sebastien Bourdais 13.5
T14 Graham Rahal 13.5
T17 Josef Newgarden 14
T17 Carlos Huertas 14
19 Takuma Sato 14.5
20 Marco Andretti 15
21 Jack Hawksworth 18
22 James Hinchcliffe 20
23 Charlie Kimball 21.5

Pole Positions
T1 Takuma Sato 1
T1 Ryan Hunter-Reay 1

Appearances in the Firestone Fast Six
1 Ryan Hunter-Reay 2
T2 Scott Dixon 1
T2 Tony Kanaan 1
T2 Sebastien Bourdais 1
T2 Will Power 1
T2 Takuma Sato 1
T2 Marco Andretti 1
T2 James Hinchcliffe 1
T2 Josef Newgarden 1
T2 Simon Pagenaud 1
T2 Jack Hawksworth 1

Qualifying Average
1 Ryan Hunter-Reay 2
2 Scott Dixon 6
3 Jack Hawksworth 6.5
4 Marco Andretti 7
5 Tony Kanaan 7.5
T6 Takuma Sato 8
T6 Sebastien Bourdais 8
T8 Will Power 9
T8 Carlos Munoz 9
10 Helio Castroneves 9.5
11 Simon Pagenaud 10
12 James Hinchcliffe 10.5
13 Oriol Servia 12
T14 Josef Newgarden 13
T14 Justin Wilson 13
16 Ryan Briscoe 13.5
17 Mike Conway 14.5
18 Sebastian Saavedra 16.5
19 Juan Pablo Montoya 17
20 Mikhail Aleshin 17.5
21 Carlos Huertas 19
22 Charlie Kimball 19.5
23 Graham Rahal 22
There is no such thing as unmarketable

by Jason Peters
Thursday, January 29, 2009

Advertisement

Brazil, England, Japan, Canada, Australia, Italy, South Africa.  Most reading this would attribute that to the nationality of current Indy Car drivers.  Many complain that because these drivers are not American, they are not marketable.  The UFC (Ultimate Fighting Championship) was last years fastest growing sports.  It is ranked 6th in the country and is now considered a mainstream sport. 

The UFC is comprised of fighters from the same 7 countries I just mentioned plus another 15 for a total of 22 countries.  Don’t tell me that Indy Car drivers are not marketable because they aren’t American.  UFC proves that theory wrong.  Granted there are more American fighters than non-American. 

But with Americans like Razak Al-hassan, Carmelo Marrero or the countless others with non traditional “American” names, its safe to say that even the American fighters are diverse in heritage.  Diversity is a great asset for Indy Car.  The problem in the past is that Indy Car has not been marketed to a diverse crowd.  Wouldn’t it be nice to see vocal fans waving different flags in the crowd?  I think that is something that Indy Car should strive for.  Now if we could only get some diversity in the cars they race.

People don’t watch UFC because they are Americans fighting, they watch for the action, because it’s extreme.  It is for the same reason why Bull Riding is the most popular event at the rodeos.  I don’t think anyone can deny that Indy Car, with its speeds and inherit danger, is extreme.  I was disappointed with ESPN because they did not capture or promote that with Indy Car. 

Needless to say, I was more than happy to hear about the new T.V. contract with Versus.  In fact, I was pushing Versus to Terry Angstadt well before any announcement was made.  I have read mostly negative comments, all of course coming before any Indy Car programming by Versus.  The most common argument made about Versus is that it’s a step backwards from ESPN because it is in less households.  That only the core fans will watch on Versus.  That could be true at first, then again only the core fans were watching when the races were on ESPN or ESPN2.  So as long as Indy Car races get a .6 or close, then there is no difference between the two networks. 

That is were the potential comes in.  As long as ESPN is invested in NASCAR, there is no chance for Indy Car to succeed on that network.  Indy Car is now one of the top sports on a sports network. 

Personally, I think Versus has done a great job with their NHL coverage, as well as the College Football and other sports that I have seen.  So as they continue to grow as a network, which they are at a decent rate, it’s inevitable that Indy Car will grow as well with them.  Something they would not do on ESPN. 

For motorsports, Versus invested only in Indy Car.  Because of that, they have incentive to promote Indy Car without worrying about degrading a larger investment.  Something Indy Car has needed for years.  With a pre-race show as well as other support programming showcasing the drivers, Indy Car will get twice as much airtime as before.  That alone will generate more value for the sponsors.  In time, the switch to Versus will be one of the more progressive choices Indy Car has made in years.  It’s a risk, but a risk worth taking.

Back in November, Joyce Julius released a study of Indy Car sponsorship returns.  The Target sponsored cars received a value of 16 million dollars of exposure.  In second was Motorola with 6.9 million followed by 7-11 with 4.7 million.  You can only imagine what the lower tiered teams received.  There is way too much disparity in values between the teams.  It’s clear that proper airtime was not given to all of the drivers.  I hope Versus changes that and spreads the wealth a little bit.  It’s not all about the front runners and Danica.  It is one of the reasons why a long time fan favorite team owner might be out for 2009. 

I would also like to see a change in the actual race broadcasts.  Be aggressive with different in-car camera positions and show them often.  It’s a virtual viewpoint that will create the excitement by showing how fast and close the racing is.  It’s a benefit for the sponsors as their logos are easier to read than when a static camera is chasing the moving car. 

Being innovative by changing the locations and angles of the static position camera’s can really capture how fast these cars go.  Indy Car needs to create the emotions that make the viewer want to be at the race.  Now Indy Car has a clean slate to work with.  I hope they take advantage of the new beginning and make the correct, subtle changes that the T.V. programming needs.  This is a great opportunity to develop the image of Indy Car. 

About the Author
Jason Peters of 360 IMC has been a freelance communications consultant specializing in Open Wheel business development for almost 10 years.  As always, he can be reached at Jason@360imc.com

Feedback can be sent to feedback@autoracing1.com

Go to our forums to discuss this article