for your iPhone
for your iPad
IndyCar

IndyCar Links

2014 Schedule

2014 IndyCar Rules

2014 Indy Lights Rules

2014 Pro Mazda Rules

2014 USF2000 Rules

2014 Drug Policy

2014 Teams

2014 Scanner Freq

Race Car Comparison

Lap Time Comparison

History CART/IRL Split


2014 Standings
After Toronto
Driver Standings

Driver Standings
1 Helio Castroneves 533
2 Will Power 520
3 Ryan Hunter-Reay 464
4 Simon Pagenaud 462
5 Juan Pablo Montoya 428
6 Scott Dixon 387
7 Carlos Munoz (R) 384
8 Tony Kanaan 380
9 Marco Andretti 375
10 Sebastien Bourdais 358
11 Ryan Briscoe 344
12 James Hinchcliffe 330
13 Charlie Kimball 317
14 Justin Wilson 311
15 Mikhail Aleshin 298
16 Josef Newgarden 288
17 Jack Hawksworth (R) 287
18 Graham Rahal 266
19 Carlos Huertas (R) 265
20 Takuma Sato 234
21 Sebastian Saavedra 229
22 Mike Conway 218
23 Ed Carpenter 168
24 Oriol Servia 88
25 Kurt Busch (R) 80
26 JR Hildebrand 66
27 Sage Karam (R) 57
28 Luca Filippi 46
29 James Davison (R) 34
30 Jacques Villeneuve 29
31 Alex Tagliani 28
32 Townsend Bell 22
33 Pippa Mann 21
34 Martin Plowman (R) 18
35 Buddy Lazier 11
36 Franck Montagny 8

Rookie of the Year
1 Carlos Munoz 384
2 Mikhail Aleshin 298
3 Jack Hawksworth 287
4 Carlos Huertas 265
5 Kurt Busch 80
6 Sage Karam 57
7 James Davison 34
8 Martin Plowman 18

Wins
T1 Ryan Hunter-Reay 3
T2 Will Power 2
T2 Simon Pagenaud 2
T2 Mike Conway 2
T5 Helio Castroneves 1
T5 Carlos Huertas 1
T5 Ed Carpenter 1
T5 Juan Pablo Montoya 1
T5 Sebastien Bourdais 1

Podium Finishes
T1 Will Power 6
T1 Helio Castroneves 6
3 Ryan Hunter-Reay 5
4 Tony Kanaan 4
T5 Carlos Munoz 3
T5 Juan Pablo Montoya 3
T7 Marco Andretti 2
T7 Simon Pagenaud 2
T7 Mike Conway 2
T10 Carlos Huertas 1
T10 Scott Dixon 1
T10 Josef Newgarden 1
T10 Graham Rahal 1
T10 Charlie Kimball 1
T10 Ed Carpenter 1
T10 Jack Hawksworth 1
T10 Mikhail Aleshin 1
T10 Sebastien Bourdais 1
Manufacturer Standings:
1 Chevrolet 2056
2 Honda 1042

Lap Leaders:
1 Will Power 353
2 Tony Kanaan 326
3 Helio Castroneves 241
4 Ryan Hunter-Reay 167
5 Ed Carpenter 116
6 Juan Pablo Montoya 74
7 Takuma Sato 67
8 Sebastien Bourdais 60
9 Simon Pagenaud 59
10 James Hinchcliffe 56
11 Scott Dixon 44
12 Jack Hawksworth 32
13 Justin Wilson 25
14 Marco Andretti 22
T15 Mike Conway 15
T15 Josef Newgarden 15
17 Sebastian Saavedra 14
18 Graham Rahal 10
T19 Oriol Servia 7
T19 Carlos Huertas 7
21 Ryan Briscoe 5
22 Mikhail Aleshin 4
23 Alex Tagliani 3

Entrant Points
Pos. # Entrant Points
1 3 Team Penske 533
2 12 Team Penske 520
3 28 Andretti Autosport 464
4 77 Schmidt Peterson Hamilton Motorsports 462
5 2 Penske Motorsports 428
6 9 Target Chip Ganassi Racing 387
7 20 Ed Carpenter Racing 386
8 34 Andretti Autosport/HVM 384
9 10 Target Chip Ganassi Racing 380
10 25 Andretti Autosport 375
11 11 KVSH Racing 358
12 8 NTT Data Chip Ganassi Racing 344
13 27 Andretti Autosport 330
14 83 Novo Nordisk Chip Ganassi Racing 317
15 19 Dale Coyne Racing 311
16 7 Schmidt PetersonMotorsports 298
17 67 Sarah Fisher Hartman Racing 288
18 98 BHA/BBM with Curb-Agajanian 287
19 15 Rahal Letterman Lanigan Racing 266
20 18 Dale Coyne Racing 265
21 14 A.J. Foyt Racing 234
22 17 KV/AFS Racing 229
23 16 Rahal Letterman Lanigan Racing 134
24 26 Andretti Autosport 88
25 21 Ed Carpenter Racing 66
26 22 Dreyer and Reinbold 57
27 33 KV Racing Technology 34
28 5 Schmidt Peterson Motorsports 29
29 68 Sarah Fisher Hartman Racing 28
30 6 KV Racing Technology 22
31 63 Dale Coyne Racing 21
32 41 A.J. Foyt Racing 18
33 91 Lazier Partners Racing 11

Finishing Average
1 Helio Castroneves 5.38
T2 Kurt Busch 6.00
T2 Will Power 6.00
4 Simon Pagenaud 6.92
5 Sage Karam 9.00
6 Scott Dixon 9.61
7 J.R. Hildebrand 10.00
8 Tony Kanaan 10.23
9 Ryan Hunter-Reay 10.38
T10 Juan Pablo Montoya 11.15
T10 Sebastien Bourdais 11.15
12 Ryan Briscoe 11.38
13 Justin Wilson 11.92
14 Carlos Munoz 12.00
15 James Hinchcliffe 12.46
16 Oriol Servia 12.5
17 Marco Andretti 12.69
18 Ed Carpenter 12.75
19 Alex Tagliani 13.0
20 Charlie Kimball 13.23
21 Takuma Sato 13.46
22 Mikhail Aleshin 13.61
23 Jacques Villeneuve 14.0
24 Mike Conway 14.66
25 Graham Rahal 15.0
26 James Davison 16.0
27 Carlos Huertas 16.07
28 Josef Newgarden 16.92
29 Sebastian Saavedra 17.0
30 Jack Hawksworth 17.16
31 Luca Filippi 18.50
32 Martin Plowman 20.5
33 Franck Montagny 22.0
34 Pippa Mann 24.0
35 Townsend Bell 25.0
36 Buddy Lazier 32.0


Pole Positions
T1 Takuma Sato 2
T1 Will Power 2
T1 Helio Castroneves 2
T4 Ryan Hunter-Reay 1
T4 Sebastian Saavedra 1
T4 Ed Carpenter 1
T4 Simon Pagenaud 1
T4 Juan Pablo Montoya 1
T4 Scott Dixon 1
T4 Sebastien Bourdais 1

Appearances in the Firestone Fast Six
1 Ryan Hunter-Reay 5
T2 Helio Castroneves 4
T2 Will Power 4
T3 James Hinchcliffe 3
T3 Scott Dixon 3
T3 Jack Hawksworth 3
T7 Simon Pagenaud 2
T7 Josef Newgarden 2
T7 Tony Kanaan 2
T7 Sebastien Bourdais 2
T11 Takuma Sato 1
T11 Marco Andretti 1
T11 Sebastian Saavedra 1
T11 Mike Conway 1
T11 Juan Pablo Montoya 1
T11 Ryan Briscoe 1
T11 Luca Filippi 1

Qualifying Average
1 Helio Castroneves 5.53
2 James Hinchcliffe 6.90
3 Ed Carpenter 7.00
4 Luca Filippi 7.66
5 Simon Pagenaud 7.69
6 Will Power 7.76
7 Scott Dixon 8.84
8 J.R. Hildebrand 9.00
9 Sebastien Bourdais 9.76
10 Carlos Munoz 10.3
11 Tony Kanaan 10.53
12 Ryan Hunter-Reay 10.61
13 Juan Pablo Montoya 10.84
14 Takuma Sato 11.69
15 Kurt Busch 12.0
16 Marco Andretti 12.61
T17 Josef Newgarden 12.92
T17 Ryan Briscoe 12.92
19 Justin Wilson 13.0
20 Jack Hawksworth 14.5
21 Mike Conway 14.66
22 Mikhail Aleshin 14.84
23 Graham Rahal 15.38
24 Sebastian Saavedra 16.53
25 Charlie Kimball 17.15
26 Carlos Huertas 17.84
27 Franck Montagny 21.0
28 Pippa Mann 22.0
29 Alex Tagliani 24.0
30 Martin Plowman 24.5
31 Townsend Bell 25.0
32 Jacques Villeneuve 27.0
33 James Davison 28.0
34 Sage Karam 31.0
35 Buddy Lazier 33.0
There is no such thing as unmarketable

by Jason Peters
Thursday, January 29, 2009

Advertisement

Brazil, England, Japan, Canada, Australia, Italy, South Africa.  Most reading this would attribute that to the nationality of current Indy Car drivers.  Many complain that because these drivers are not American, they are not marketable.  The UFC (Ultimate Fighting Championship) was last years fastest growing sports.  It is ranked 6th in the country and is now considered a mainstream sport. 

The UFC is comprised of fighters from the same 7 countries I just mentioned plus another 15 for a total of 22 countries.  Don’t tell me that Indy Car drivers are not marketable because they aren’t American.  UFC proves that theory wrong.  Granted there are more American fighters than non-American. 

But with Americans like Razak Al-hassan, Carmelo Marrero or the countless others with non traditional “American” names, its safe to say that even the American fighters are diverse in heritage.  Diversity is a great asset for Indy Car.  The problem in the past is that Indy Car has not been marketed to a diverse crowd.  Wouldn’t it be nice to see vocal fans waving different flags in the crowd?  I think that is something that Indy Car should strive for.  Now if we could only get some diversity in the cars they race.

People don’t watch UFC because they are Americans fighting, they watch for the action, because it’s extreme.  It is for the same reason why Bull Riding is the most popular event at the rodeos.  I don’t think anyone can deny that Indy Car, with its speeds and inherit danger, is extreme.  I was disappointed with ESPN because they did not capture or promote that with Indy Car. 

Needless to say, I was more than happy to hear about the new T.V. contract with Versus.  In fact, I was pushing Versus to Terry Angstadt well before any announcement was made.  I have read mostly negative comments, all of course coming before any Indy Car programming by Versus.  The most common argument made about Versus is that it’s a step backwards from ESPN because it is in less households.  That only the core fans will watch on Versus.  That could be true at first, then again only the core fans were watching when the races were on ESPN or ESPN2.  So as long as Indy Car races get a .6 or close, then there is no difference between the two networks. 

That is were the potential comes in.  As long as ESPN is invested in NASCAR, there is no chance for Indy Car to succeed on that network.  Indy Car is now one of the top sports on a sports network. 

Personally, I think Versus has done a great job with their NHL coverage, as well as the College Football and other sports that I have seen.  So as they continue to grow as a network, which they are at a decent rate, it’s inevitable that Indy Car will grow as well with them.  Something they would not do on ESPN. 

For motorsports, Versus invested only in Indy Car.  Because of that, they have incentive to promote Indy Car without worrying about degrading a larger investment.  Something Indy Car has needed for years.  With a pre-race show as well as other support programming showcasing the drivers, Indy Car will get twice as much airtime as before.  That alone will generate more value for the sponsors.  In time, the switch to Versus will be one of the more progressive choices Indy Car has made in years.  It’s a risk, but a risk worth taking.

Back in November, Joyce Julius released a study of Indy Car sponsorship returns.  The Target sponsored cars received a value of 16 million dollars of exposure.  In second was Motorola with 6.9 million followed by 7-11 with 4.7 million.  You can only imagine what the lower tiered teams received.  There is way too much disparity in values between the teams.  It’s clear that proper airtime was not given to all of the drivers.  I hope Versus changes that and spreads the wealth a little bit.  It’s not all about the front runners and Danica.  It is one of the reasons why a long time fan favorite team owner might be out for 2009. 

I would also like to see a change in the actual race broadcasts.  Be aggressive with different in-car camera positions and show them often.  It’s a virtual viewpoint that will create the excitement by showing how fast and close the racing is.  It’s a benefit for the sponsors as their logos are easier to read than when a static camera is chasing the moving car. 

Being innovative by changing the locations and angles of the static position camera’s can really capture how fast these cars go.  Indy Car needs to create the emotions that make the viewer want to be at the race.  Now Indy Car has a clean slate to work with.  I hope they take advantage of the new beginning and make the correct, subtle changes that the T.V. programming needs.  This is a great opportunity to develop the image of Indy Car. 

About the Author
Jason Peters of 360 IMC has been a freelance communications consultant specializing in Open Wheel business development for almost 10 years.  As always, he can be reached at Jason@360imc.com

Feedback can be sent to feedback@autoracing1.com

Go to our forums to discuss this article