He is so popular, NASCAR tracks will need to remove 40% of their seats when Dale Jr. retires
By sheer volume, Dale Earnhardt Jr.'s April 25th retirement announcement has been the news story of the year in NASCAR. The surprising decision made by the sport's most popular personality significantly contributed to Earnhardt's name being referenced in more than 46,000 news media stories.
According to research conducted by Joyce Julius & Associates, Inc., which specializes in measuring the scope of sponsorships and branding across all forms of media, Earnhardt has been mentioned in 37,403 articles appearing on the Internet since the beginning of the 2017 season. Print articles featuring the driver numbered 4,138 over the same time span, while 5,184 local and national television programs devoted time to Earnhardt.
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