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Final Weekend TV Ratings (Update)
UPDATE NASCAR races from Kentucky on July 6 and 8 saw declines. The Xfinity race Alsco 300 on NBCSN, originally scheduled for July 7 but rain delayed it to July 8, attracted 975,000 viewers, down 2 percent from last year (July 8, 2016: 995,000 viewers) and down 11 percent from two years ago (July 10, 2015: 1.094 million). The Monster Cup Series race Quaker State 400 on NBCSN (2.71 million viewers) was down 15 percent from last year (July 9, 2016: 3.192 million viewers). It dipped to its lowest TV audience in this race’s history.

The Camping World Truck race Buckle Up in Your Truck 225 on FS1 July 6 (439,000 viewers) was delayed by rain for three hours and began near 11 p.m. eastern. It was down 26 percent from last year (July 7, 2016: 596,000 viewers) and down 6 percent from two years ago when it was known as the UNOH 225 (July 9, 2015: 468,000 viewers).

IndyCar Series: Iowa Corn 300 on NBCSN July 9 — won by former “Dancing with the Stars” champion Helio Castroneves — exactly matched its viewership from last year’s Iowa race (534,000 viewers) but gained 14 percent in adults 18-49 (120,000 vs. 105,000). It was also down 1 percent from two years ago (July 18, 2015: 541,000 viewers).

2017 Final Ratings

RatingVenueCompared to 2016
NBCSNNASCAR CupSat2.710M0.621M1.62KentuckyDown 17.8%
NBCSNNASCAR XfinitySat0.975M0.178M0.65Kentucky 
NBCAMA MotocrossSat0.614M0.207M0.42Southwick 
NBCSNIndyCar Race LSun0.534M0.120M0.37Iowa Up 2.7%
FS1NHRA Finals LSun0.534M0.112M0.34Rt. 66 ChicagoDown 15%
NBCSNIndyCar Quals LSat0.415M0.069M0.30Iowa 
NBCSNNASCAR Cup QualsSat0.364M0.081M0.24Kentucky 
CNBCF1 Race LiveSun0.330M0.100M0.23Austria 
NBCSNGrudge raceSat0.323M0.072M0.21N/A 

2016 Final Ratings

NetworkEventDayTotal ViewersAdult 18-49 Viewers% over 49Rating
NBCSNNASCAR KentuckySat3,216K805K75%1.97
ESPN2NHRA Rt. 66Sun630K12081%0.40
NBCSNIndyCar IowaSun532K10880%0.36
ESPN2NHRA Rt. 66Sat278K4086%0.18
FS1IMSA MosportSun181K4675%0.12
FS1NHRA Rt. 66Sun500K79K84%0.33
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