IndyCar Toronto TV Rating The Honda IndyCar Toronto race earned a 0.16 overnight (i.e. much worse than an infomercial) and the re-air and NBCSN earned a 0.33. As AR1.com has stated repeatedly for the last 9 years. as long as IndyCar races are on NBCSN with ratings like that, existing sponsors will leave the paddock (not renew with teams) and potential new sponsors will laugh at teams when they go looking for sponsorship.
Sponsors WILL NOT look at you unless you are bringing in at least 1-million viewers per broadcast. That will NEVER happen on NBCSN. 100% of IndyCar races MUST be moved to network TV on ABC, NBC, or half and half like NASCAR does with FOX and NBC.
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