>


Advertisement
Hot News
for your iPhone
for your iPad
Go to our forums to discuss this news
DATE News (chronologically)
03/12/18
nasmon
MetroPCS Sponsors Texas Motor Speedway In Multiyear Deal
Texas Motor Speedway
Texas Motor Speedway
Texas Motor Speedway this morning will unveil a new deal with T-Mobile’s prepaid wireless brand MetroPCS, one of the sport’s first pacts with a telecom carrier since Sprint exited the sport after '16. Financial terms were not disclosed for the multiyear deal, which will be focused on TMS’ two annual NASCAR national series race weekends.

The MetroPCS deal includes branding and signage at the track, an activation zone on TMS’ midway and a sweepstakes contest. That contest involves upgrading the winning fan’s weekend by giving them an RV to sleep in located in the track’s infield, plus passes to that race weekend’s drivers’ meeting and victory lane after the race.

TMS VP/Sales Jason Wonderly said that the deal initially is just for marketing purposes but that TMS and T-Mobile/MetroPCS will eventually evaluate the possibility of upgrading the carrier’s service at the track. SMI separately in recent years already had Verizon install a distributed antenna system at all eight of its speedways. TMS’ first NASCAR race weekend is in early April. Adam Stern/SBD

Hot News Archives
2000 2001 2002 2003
2004200520062007
2008200920102011
2012201320142015
2016201720182019

Search Hot News
Search Help
AutoRacing1 Inc. BBB Business Review