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DATE News (chronologically)
07/11/19
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Harley Signs Deals With Formula E and Electrify America
Harley Livewire
Harley Livewire

Harley-Davidson has signed a new deal with Formula E to promote its new LiveWire electric bike line at this weekend’s doubleheader season finale on the streets of Brooklyn.

The deal is a one-off to start, but Formula E Commercial Dir Yanni Andreopoulos told THE DAILY that FE is hopeful the deal will grow into more from there.

Harley, which works with CSM Sports & Entertainment, is already in FE as a team sponsor of Envision Racing.

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