Last weekend’s inaugural eNASCAR Pro Invitational iRacing Series event drew the largest TV audience for an eSports event.
The race, won by Denny Hamlin at a virtual Homestead-Miami Speedway, attracted 903,000 viewers on FS1, according to Nielsen Media Research. The race topped the previous record of 770,000 viewers for a Mortal Kombat event on the CW Network in 2016, said Manny Anekal, founder of The Next Level, a publication that covers the business of eSports.
The eNASCAR Pro Invitational iRacing Series will continue with drivers competing on a virtual Texas Motor Speedway at 1 p.m. ET Sunday.
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