Vegas Grand Prix Enters New Era in Ticketing
The first-ever Vegas Grand Prix Fueled by Visa signed an agreement with New Era Tickets, the ticketing subsidiary of Philadelphia-based sports and entertainment firm Comcast-Spectacor, to be the exclusive phone and internet provider for selling tickets to this highly-anticipated, must-see event, April 6-8, 2007.
“While most aspects of this three-day festival of speed and entertainment are free to the public, we have a variety of ticketed options and prices for specific and preferred seating for race events during the weekend,” said Vegas Grand Prix President and Chief Executive Officer Jim Freudenberg.
“New Era Tickets offers an incredibly personalized service to our customers,” added Freudenberg. “It’s important for us as organizers of this terrific race to provide our fans with the ultimate entertainment experience and that begins with the ticket purchase. That’s why it was so vital for us to select New Era Tickets to sell our tickets. They have a terrific way of providing a much-needed service to us.”
The three-day festival of speed and entertainment will feature the season-opening race in the Champ Car World Series, a Historic Grand Prix race, along with support racing events, boxing matches, concerts, expos, a celebrity poker tournament and much more. The Champ Car World Series race will feature open-wheel cars reaching speeds of up to 180 miles per hour around a 2.44-mile, 12-turn temporary street course on and around “Glitter Gulch” in the heart of downtown Las Vegas.. In a unique ticketing approach to the event, admission into the event site is free. To access the seating areas with premium views of the racetrack, to view Jumbotron video boards of live race action and to enjoy daytime concerts, patrons will need to be in a ticketed grandstand area.
Based in Chesterbrook, Pa., New Era Tickets will handle all phone and Internet inquiries from customers regarding the Vegas Grand Prix Fueled by Visa in addition to selling tickets. This is New Era Tickets first fore into Grand Prix racing. The company sold more than 6 million tickets last year to more than 1,000 events throughout the United States and Canada.
“This is a monumental account for New Era Tickets as we continue grow our company,” said company President Fred Maglione. “We are very excited to be working with the Vegas Grand Prix Fueled by Visa and we hope this will be the first of many more Grand Prix events for our company.”
General admission tickets for the Vegas Grand Prix Fueled by Visa are $12 (Friday only), $29 (Saturday only) and $44 (Sunday only) in advance and $14 (Friday only), $32 (Saturday only) and $47 (Sunday only) at the gates. A three-day general admission package is available for $70 in advance or $78 at the gates. Three-day grandstand tickets range in price from $140 to $175 and include pit and paddock access. All tickets can be purchased at vegasgrandprix.com or 1-877-795-RACE.
New Era Tickets specializes in providing innovative technological solutions for box office management, event management and customer communications as well as offering a full-service ticket and marketing product for public assembly facilities, show promoters, sports teams, theaters and entertainment organizations. Throughout the year, New Era Tickets will sell over 8.5 million tickets in 18 venues throughout the United States and Canada.
The internationally televised Vegas Grand Prix will cap an action-packed, three-day festival of speed and entertainment held from Friday, April 6 through Sunday, April 8, 2007. The weekend will incorporate major rock concerts, a championship boxing match, celebrity poker tournament, Easter Sunrise Service and an impressive Easter egg hunt culminating in the 2007 series opener for the Champ Car World Series.
The race will be held on a 2.44-mile temporary street circuit through the heart of “Glitter Gulch” in downtown Las Vegas. Champ Cars generate nearly 750 horsepower and can reach speeds up to 180 miles per hour on a street course. It is expected to be one of the largest events in the history of downtown Las Vegas.