Champ Car World Series retains marketing company
Looking to build on its worldwide presence after a 2006 season of strong growth, the Champ Car World Series has retained Next Marketing as its exclusive worldwide sales agency effective immediately.
Named as one of the top 20 sports marketing agencies in 2006, by Sports Business Journal, Georgia-based Next Marketing will be responsible for developing sponsorship packages and opportunities for the Champ Car World Series as well as the Champ Car Atlantic Series, along with working with the Series’ stakeholders to increase sponsorship opportunities.
“Champ Car has been on a pattern of increased growth and this partnership with Next Marketing is the perfect way to help us continue that growth,” said Champ Car President Steve Johnson. There is a lot of excitement leading into 2007 with new venues, new teams and the advent of the DP01chassis, and the time is right to bring on a company like Next Marketing to help us reevaluate our value proposition and expand our exposure.”
Next Marketing, a longtime motorsports marketer, has successfully placed major sponsorships in a number of race series including Champ Car, NASCAR and Formula One. In 2005, Next continued its success within Champ Car by introducing CDW to the Series through a multi-year primary team sponsorship with RuSPORT. Through this sponsorship, CDW and its partners lead all Champ Car teams in exposure value on domestic television broadcasts according to the 2006 Joyce Julius Sponsor Report.
“Next Marketing has a long history of involvement and success within Champ Car and we believe the Series to be uniquely positioned to provide real value to potential sponsors both in the United States and around the globe,” said Next Marketing’s President, Henry Rischitelli. “Champ Car’s leadership has a clear vision of the Series’ future and we look forward to being a part of that success.”
Next Marketing, Inc. (www.nextmarketing.com) is an independent, award-winning experiential marketing agency specializing in sports, event and mobile marketing solutions. Next Marketing has created and implemented result oriented experiential marketing campaigns for some of the country’s best-known brands including CDW, General Motors, HP, HSBC, LoJack, National Beverage, Panasonic, Plantronics and The Principal Financial Group. Founded in 1993 as Continental Sports, Next Marketing is based in Atlanta, GA.