Goody's signs Petty to lifetime contract
For 30 years, the “King” Richard Petty has been synonymous with Goody’s® Headache Powders and its fast pain relief. Now through a landmark agreement, Petty’s status as spokesperson for the fast pain relieving headache powders will be guaranteed for life. This announcement marks the first time a current or former NASCAR driver and a sponsor have agreed to lifetime terms. (Pictured right with his Ford Torino at Daytona in 1969)
“Goody’s is honored to announce that we have signed Richard Petty to a lifetime contract as our spokesperson,” announced Goody’s Vice President of Marketing Darren Singer. “We can think of nothing more fitting than to announce this lifetime contract with ‘The King’ as we embark on Goody’s celebration of 30 years in motorsports.”
“We are proud that Goody’s is celebrating our 30 years in the sport by announcing this lifetime contract with the person who has helped best define the sport of NASCAR and helped Goody’s to become the favorite pain reliever of race fans,” added Singer.
The lifetime contract guarantees that Petty, NASCAR’s most decorated champion will continue his role as Goody’s spokesperson and “expert on fast pain relief.” This is a title that he has held since Goody’s entered the sport in 1977. Petty will continue to star in Goody’s advertising and make appearances on behalf of Goody’s.
“Goody’s Headache Powders has not only been a loyal sponsor to me for the past 30 years, but has become part of the Petty family,” said Petty. “I am proud to be a Goody’s user for life and honored to accept this lifetime contract to remain spokesperson for a great brand that has truly become the favorite pain reliever of race fans everywhere.”
“Goody’s is fast pain relief and will always be number one with NASCAR fans,” continued Petty. “I truly believe in Goody’s and promise to continue to connect with the race fans of Goody’s Country for the rest of my lifetime.”
Additionally, fans will have the opportunity to celebrate with “The King” and Goody’s through a host of special promotions throughout 2007. These include limited edition Commemorative Goody’s Headache Powders packaging featuring Petty’s greatest moments along with a new logo titled “Goody’s and ‘The King’, 30 Years Together.” A sweepstakes to win “The King’s” 30th Anniversary custom Dodge Charger will also take place to give fans a chance to drive like “The King.”
“For the past 30 years, Richard Petty, a NASCAR champion and an American icon, has made enormous contributions to Goody’s Headache Powders,” added Singer. “The ‘King’ truly encompasses the feel of Goody’s Country -- speed and tradition. Get ready for a spectacular celebration in 2007 to commemorate Richard Petty and his 30 years together with Goody’s, the favorite pain reliever of race fans.”
Petty’s lifetime contract announcement is only the beginning of the most exciting year ever for Goody’s. In 2007, Goody’s will dramatically increase its involvement and participation in NASCAR with the Goody’s Cool Orange 500 NEXTEL Cup race at Martinsville Speedway, the Headache of the Race Award, the Goody’s Fast Relief Zone and a multitude of celebrations surrounding the Brand’s 30th Anniversary in NASCAR, including car paints that will delight fans. Fans can also look forward to a major upcoming announcement with Goody’s and two-time NEXTEL Cup champion Tony Stewart.
To further celebrate Richard Petty and his 30 years with Goody’s, the brand has also announced a $50,000 donation to the Victory Junction Gang Camp. Since the camp opened in 2004, Goody’s has continued its status as a major sponsor of Victory Junction and was the first company to donate $1,000,000 to help build the camp’s hospital named “The Goody’s Body Shop.”
“Our commitment to Victory Junction is a natural extension of the spirit of family and community that Goody’s shares with the Petty’s,” added Darren Singer.
“We thank Goody’s for their ongoing support of Victory Junction and this generous donation,” said Kyle Petty, who along with his wife Patty founded the camp in memory of their son Adam. “We also thank Goody’s for their continued support of Petty Enterprises and their loyalty to the Petty family over the past 30 years. Goody’s will always be one with the Petty’s and the sport of NASCAR.”