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DATE News (chronologically)
02/07/07
nascar
Retirement Living TV to Sponsor James Hylton  Retirement Living TV is proud to announce a primary sponsorship of the #58 Retirement Living Chevrolet driven by James Hylton.  The sponsorship begins this weekend when the JC Weaver-owned team begins their quest to race in this year’s Daytona 500 at the 2.5-mile Daytona (Fla.) International Speedway.  Retirement Living TV aims to inform, involve and inspire fans and improve America’s image, attitudes and perception of aging.  Hylton,72, hopes to go down in the Guinness Book of World Records as the oldest driver to qualify for the prestigious Daytona 500.

“James spirit is everything that Retirement Television stands for,” said Ed Beimfohr, Vice President of Marketing for Retirement Living TV.  “We believe that you are never too old to go out and accomplish goals.  James’ quest to qualify for the Daytona 500, with the help of his friend JC Weaver, showcases that age is not an obstacle.  We fully support his efforts beginning this weekend and into the Daytona 500.  Achievement is ageless.” RLTV will document his efforts with a special, Art of Living.

“TV for Your Freedom Years” can be seen in over 26 million homes nationwide.  Its programming highlights topics that include health, lifestyle, finance and politics.  The network is the first created for viewers age 55 and up.

“This is a perfect sponsorship,” said Hylton.  “Retirement Living TV believes, like myself, that age should never be a factor in allowing you to reach the highest of accomplishments.  In NASCAR Nextel Cup racing, there is nothing bigger than the Daytona 500.  I’ve been looking forward to my return to this race.  I’m just as excited now as I have ever been.  The support of Retirement Living TV will accelerate my goal of qualifying for this race.  I’m very thankful for the opportunity.”

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