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DATE News (chronologically)
03/06/07
cca
Hard Rock Hotel and Casino Las Vegas Sponsors Muniz  The Hard Rock Hotel & Casino Las Vegas has signed on as a sponsor of Jensen MotorSport’s #13 car driven by Hollywood actor turned professional race car driver Frankie Muniz for the inaugural Las Vegas Grand Prix taking place April 6-8.

The exciting partnership will include Muniz’ car and helmet decked out in a special edition paint job featuring the Hard Rock’s purple and gold color scheme and an exclusive Drivers’ Party held at the hotel’s Body English Nightclub to wrap up Sin City’s first Champ Car street race.

“The Hard Rock Hotel & Casino is an institution in Las Vegas,” says Jensen MotorSport President Eric Jensen. “It’s known for hosting hip, young celebrity clientele which makes sponsoring Frankie a perfect fit; and the team is thrilled to be aligned with such an established brand.”

Muniz, best known for his Emmy and Golden Globe-nominated starring role in the critically acclaimed FOX television series ‘Malcolm in the Middle’, will make his Champ Car Atlantic race debut in Las Vegas following strong off-season performances in testing and two 2nd place finishes in the SCCA National winter races in January at Sebring and Miami.

The exclusive, by-invitation-only Drivers’ Party, presented by the Hard Rock Hotel & Casino Las Vegas and Jensen MotorSport, will be hosted by Muniz who will be joined by guests of both the Champ Car and Hollywood scenes. Body English Nightclub is one of the hottest party sites on the Vegas strip; most recently it was the venue for Paris Hilton’s 24th birthday bash.

“A high-profile partnership like this is going to draw a lot of media attention for all parties involved come race week,” says Missy Robson, PR & Events Director for Jensen MotorSport. “Frankie is a talented new driver on the Champ Car Atlantic circuit and he’s going to make an excellent representative for the Hard Rock Hotel & Casino Las Vegas brand.”

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