New title sponsor for Spyker Today at a press conference at the opening Grand Prix of the season in Melbourne, Australia, the Spyker Formula One Team, Etihad Airways, the national airline of the United Arab Emirates, and Aldar, Abu Dhabi's leading integrated property development company, announced a major new long-term title partnership that will see the team rebranded Etihad Aldar Spyker Formula One Team for the next three seasons.
Both the Etihad Airways and Aldar logos will have primary presenting branding on the team's cars and driver overalls from Australia onwards.
Etihad Airways was established in July 2003 with Abu Dhabi, the capital of the UAE, as its hub. In less than four years Etihad's network has grown to reach across Asia, Africa, Europe, the Middle-East and North America to an unprecedented 37 destinations. Etihad's excellence of service has also been recognized by the World Travel Awards, with the airline voted the World's Leading New Airline for the past three consecutive years.
Aldar creates world-class real estate developments for the nation of Abu Dhabi, whilst providing a stable and profitable investment portfolio for its investors. Amongst its many projects, Aldar is responsible for the development of the pioneering Yas Island. With new standards of innovation, excellence and value in urban design, the Island will occupy a total land area of 2,500 hectares and will feature attractions such as a world-class motorsport circuit, the venue for the 2009 Abu Dhabi Grand Prix, signature hotels and a retail development of 300,000 square meters.
"This partnership is the start of a new era for the team,” said Colin Kolles. “We are proud to be associated with Etihad and Aldar, two of Abu Dhabi's major brands that have both shown a determination and desire to succeed in their own industry sectors. This drive matches Spyker's philosophy and brand values perfectly and I hope we will both continue to progress together for many years to achieve our own respective goals."
"This is another stepping stone towards our goal of getting to the forefront of Formula 1," added Michiel Mol. "When we came into the sport just six months ago, we emphatically stated we wanted to provide an attractive package to draw commercial partners to the team. We have now shown we can deliver on our statements."