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DATE News (chronologically)
03/21/07
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Coca-Cola to do big promotion for Long Beach race  Coca-Cola, a Toyota Grand Prix of Long Beach sponsor since 1994, is teaming up with Southern California ampm stores to give motorsports fans a full day of racing … FREE!

This major retail promotion, which features extensive signage promoting the April 13-15 Toyota Grand Prix of Long Beach, is currently taking place in 424 ampm convenience stores throughout Southern California.  In addition to the Free Friday voucher, Coca-Cola, ampm and radio station “Power 106” are promoting a sweepstakes to win a Toyota Tundra.
Grand Prix fans can visit the Coca-Cola display in their local ampm store, purchase two 1-liter products – including Coca-Cola, Diet Coke, Sprite, Dasani or POWERade – and pick up a voucher near the checkout stands for a FREE ticket to all the action on “Fast Friday,” April 13.

The vouchers can be redeemed at any Toyota Grand Prix of Long Beach ticket office location any time through Friday, April 13.  “We are extremely proud of our current promotion with ampm and the Toyota Grand Prix of Long Beach,” said David Carey, Sales Center Manager for the Coca-Cola Bottling Company of Southern California.

“It is one of the most impactful programs we have ever run with the Grand Prix for our consumers and race fans.” 

ampm, along with the ARCO gasoline brand, is owned by BP West Coast Products.  BP is the largest gasoline retailer in the U.S. “Fast Friday” includes practice and qualifying sessions for the Champ Car World Series, Toyota Pro/Celebrity Race, Champ Car Atlantics, American Le Mans Series and the SPEED World Challenge GT, as well as the first round of action in the EZ Lube Team Drift Challenge.

The free ticket also includes a driver autograph session and admission to the Tecate Fiesta Friday Concert at 6 p.m. starring “Enanitos Verdes.”

Tickets for the Toyota Grand Prix of Long Beach, featuring six racing events including Round Two of the 2007 Champ Car World Series, can be purchased from the Grand Prix ticket office by calling toll-free at (888) 82-SPEED, Ticketmaster or by visiting “longbeachgp.com.” A handy ticket brochure – which includes circuit map, grandstand and parking locations, ticket prices and order form – can be obtained by calling the ticket hotline.

Ticket prices range from $40 for Saturday general admission up to $120 for a three-day ticket that includes Saturday and Sunday reserved seats in upper levels of the grandstands.  Pre-paid parking packages are also available when ordering through the Grand Prix Ticket Office. Handicapped seating, Champ Car Garage passes, super photo tickets and a variety of hospitality club packages are also available. TGPLB PR

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