Airline launches video game to star Danica AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), announced today that it has teamed up with IndyCar superstar Danica Patrick to launch a brand-new online game called AirTran Raceway, the first-ever video game to star Patrick. The airline, a sponsor of Andretti Green Racing and Danica Patrick, will reward online gamers with airline tickets for logging the fastest time at www.airtranraceway.com. Players can choose to race "Digital Danica" on four different track options - all of which are set at an airport - and in a number of airport-themed racing vehicles such as a supercharged luggage truck.
Patrick, who had a busy off season including cameos in a rap video and a commercial in the Big Game, spent studio time modeling, recording sound bites and shooting countless emotions for the AirTran Raceway game. A virtual version of Patrick delivers comments on her competitor's racing skills - or lack thereof - during head-to-head races.
AirTran Airways will link its game with Danica's IndyCar Series schedule by rewarding the fastest racer on each of the game's four tracks with a round-trip ticket on AirTran Airways at the end of every IndyCar Series race week - 16 weeks total. To race Danica and compete for one of more than 60 free* airline tickets, participants need only sign up for AirTran Airways' award-winning frequent-flier program, A+ Rewards, and start racing at www.airtranraceway.com.
"Whether you're into online gaming, a racing fan or just surfing the Internet for something fun, AirTran Airways is happy to provide the opportunity to compete with a real racing professional," said Tad Hutcheson, vice president of sales and marketing for AirTran Airways. "Driving against Danica Patrick online, to win airline tickets or just as a fun way to get in the racing spirit, is one of the many benefits of being an A+ Rewards member and flying on AirTran Airways."
AirTran Raceway will remain online indefinitely, but the promotion to win a flight runs from March 23, 2007 to September 9, 2007.
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