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Monster Energy signs on with Paul Tracy
CARLSBAD, Calif., – Monster Energy and its iconic M-claw logo will adorn the side of Champ legend Paul Tracy’s helmet, effective this weekend at the streets of Las Vegas race – Round One of the 2007 Champ Car World Series.

Said Monster Energy’s President, Mark Hall: “There’s definitely a linear relationship between Monster Energy’s rapid rise to the upper echelon of the energy drink market and Paul Tracy’s brisk ascent to stardom in American open-wheel racing. We look forward to backing Paul in his quest for victory this summer on the Champ Car World Series tour.”

Tracy, the 2003 Champ Car World Series Champion, is the leader among active drivers on the Champ Car World Series tour in wins (30) and pole positions (25). A four-time winner of the Grand Prix of Long Beach (Calif.), Tracy also tops the active drivers in laps led (4,184). His foot-to-the-floor, win at all costs driving style has made this Vegas transplant from Canada one of the all-time fan favorites in American open-wheel racing.

And he’s pumped to say the least with his new association with Monster Energy.

“I think the coolest part about this deal is that I’d always stop at the gas station in the morning on my way into the shop and grab a Monster,” said Tracy. “Now it’s going to be arriving at the shop on pallets.”

For more information on Paul Tracy and this weekend’s televised (NBC) race, link to www.champcarworldseries.com

Monster Energy supports the sport. Be it Champ Cars, off-road, motocross, surf, skate, snow, BMX – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the flavors – Original Monster Energy, Monster Lo-Carb, Monster Assault and the new Monster/fruit juice hybrid called “Khaos.” Paul Tracy digs ‘em – so will you. On the ‘Net at www.monsterenergy.com.

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