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DATE News (chronologically)
04/13/07
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Champ Car announces new sponsor  LONG BEACH, California – Two key ingredients to success in the fast-paced world of Champ Car racing are energy and drive. Champ Car’s newest partners embody both of those characteristics as Mood Brand Energy Sodas join the series as sponsors of both the Face of Champ Car season-long competition and the Champ Car Atlantic Championship.

A cutting-edge manufacturer and distributor of energy sodas worldwide, Mood Brands are the creators of several wildly-popular beverages including Drive, Think, Beach Energy, Play and Chill. Recognizing that Champ Car fans and consumers share and appreciate the quality of its products, Mood Brands joins the series family as an Official Sponsor of the Face of Champ Car – the world’s largest grid girl competition that features Champ Car World Series events as its stage while searching for the one exceptional girl to represent and promote Champ Car. Mood’s Drive Energy Soda is also the Official Energy Soda of the 2007 Cooper Tires Presents The Champ Car Atlantic Championship Powered by Mazda, North America’s premier open-wheel development series.

“We’re thrilled to be on board with the Face of Champ Car and the Champ Car Atlantic Championship,” said Brion Ware, President and CEO of Mood Brands. “This partnership represents a new era for Mood Brands, and especially Drive Energy Soda. Working with Champ Car to promote our brands has already proven to be a great success and we’re looking forward to a long-standing relationship with the series.”

As part of the new partnership, Mood Brands will be featured at all Face of Champ competitions this season and 2007 Atlantic cars will carry a Drive Energy Soda insignia. Mood is also exploring event sponsorship at Champ Car venues this season.

“Mood Brands and Drive Energy Soda are a perfect fit for the Face of Champ Car and the Atlantic Championship,” said Steve Johnson, President of Champ Car. “High energy and focus are key elements in the Face of Champ Car and Mood Brands also share those qualities. And Drive represents everything that our young rising stars of Atlantic are working to achieve. This is certainly an exciting new partnership and we want to welcome Mood Brands to the Champ Car family.”

Representatives from Mood Brands, including spokesmodel Vanessa Taylor, will be on hand this weekend at the Toyota Grand Prix of Long Beach putting the new partnership with Champ Car into motion.

Mood Brands LLC is a cutting-edge manufacturer and distributor of Energy Sodas worldwide. Sodas include Drive, Think, Beach Energy, Play and Chill. “Elevating the MOOD of everyone on earth” is the driving mission behind Mood Brands’ unique approach to the rapidly expanding world of energy drinks. Mood Brand Energy Sodas are currently distributed in Florida, Ohio, Hawaii, Tennessee, Mississippi, Colorado and expanding soon to Canada, France and Australia. For further information please visit www.moodbrands.com.Mood Brands LLC has a cooperative marketing agreement with GameDayDraft.com. Fantasy Sports. For more information visit www.gamedaydraft.com..

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