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DATE News (chronologically)
04/18/07
racing news
Big interest reported by Superleague  The recent media launch of Superleague Formula has kicked off a whirlwind period for series organizers with the championship's Barcelona head office flooded with calls from football clubs, race teams, drivers and suppliers.

Merging the passion of international football with the excitement of world-class motorsport, Superleague Formula will feature the colors of major international football clubs aboard 750 horsepower V12-powered single seater race cars.

Set to debut in August 2008, the championship was unveiled to the international media at the San Siro stadium in Milan on April 3. Major international clubs AC Milan, PSV Eindhoven, Olympiacos and FC Porto are already confirmed as series entrants.

Since the April 3 launch, the reaction to the new championship has been extremely positive - judging by the initial response from prospective clubs, race teams, drivers, circuits, suppliers, entertainment vendors plus football and race fans.

"The media response to the launch of the championship was outstanding. The fact that we have already commissioned a purpose built chassis and engine package for the championship and secured the support of some of Europe's top football clubs obviously has vindicated the fact that this championship is a serious entity," Superleague Formula CEO, Alex Andreu said.

"Operations Director Robin Webb and myself have been frantically busy in meetings not only throughout Europe but across the globe since the launch.

"People now realize the championship is real - not just a concept. Three years of behind-the-scenes work went into creating this championship and ensuring it had the solid financial and marketing foundations unpinning our plan."

Along with multi-language major media exposure in print, radio, and television - Superleague Formula clocked up nearly a 1⁄4 million Google search results within the first two weeks.

The championship's website blog at http://www.superleagueformula.com has already had 50,000 unique visitors in only two weeks.

"Our staff certainly have an extremely busy few months ahead. We are finalizing contracts with several major football clubs, holding discussions with race teams throughout Europe, visiting race tracks, and investing a lot of time and resources into creating our complete race weekend entertainment package," Andreu said.

"Our focus remains very clearly on providing the fans with more than just on-track action - that will just be a part of the entire entertainment experience."

The Superleague Formula championship is expecting to announce additional clubs in the near future. AC Milan stars including Paulo Maldini, Gennaro Gattuso, Clarence Seedorf, Kaka and Ronaldo recently unveiled the Italian club's red and black liveried Panoz chassis in Milan and more club unveilings will follow shortly.

"We had held discussions with many football clubs and race teams prior to the launch, but since the unveiling those discussions have certainly moved into high gear," Superleague Formula Operations Director, Robin Webb said.

"The race teams we have spoken to are extremely excited about the Panoz/MCT chassis/engine package. The cars will be very fast and the financial commitment required by the individual teams makes our championship very attractive."

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