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DATE News (chronologically)
04/30/07
nascar
Dodge to Sponsor of First NASCAR Busch Race in Canada  Stock-Car MontrĂ©al l.p., promoter of the NAPA Auto Parts 200, the first-ever NASCAR Busch Series race in Canada, is proud to announce today that Dodge will be the presenting sponsor of the August 3-4, 2007 race event at Circuit Gilles Villeneuve in Montreal. This sponsorship gives Dodge cars and trucks exclusive promotional presence at this milestone racing event, and makes Dodge the official supplier of the cars and trucks of the event.

Dodge has a long standing association with stock car racing in Canada. The Dodge Charger will return for another season of high-speed action and will be joined by the new Dodge Avenger. The all-new 2008 Dodge Avenger is in dealer showrooms now, bringing the Dodge Charger heritage to the mid-size segment. It features the signature Dodge crosshair grille, muscular rear shoulders and modern, yet menacing, quad headlamps embodying the Dodge brand attributes of bold, powerful and capable. We are very happy to welcome Dodge as the presenting sponsor of the event," said Martin Spalding, General Manager of Stock-Car Montreal. "This new partnership helps us achieve our sponsorship goals for the Montreal event and assure its timelessness to the benefit of all Canadian NASCAR fans. In Dodge, we renew with a partner with whom we have had a great and productive relationship during past events. We are very confident that the agreement announced today will be fruitful for both parties."

"The Dodge commitment to stock car racing in Canada grows even stronger this year with our sponsorship of the Montreal Busch Series - Napa Auto Parts 200, Presented by Dodge," said Judy Wheeler, Vice President - Marketing, DaimlerChrysler Canada. "With two distinct Dodge cars racing in 2007, we are supplying drivers with some of the best equipment available. Dodge Avenger and Charger position us well for a win on the track, which leads to a win in the marketplace!"

The race and the race weekend will be officially known as the NAPA Auto Parts 200, Presented by Dodge. In the coming weeks, Stock-Car Montreal and Dodge will unveil details on a joint promotion plan for the event. The NAPA Auto Parts 200, Presented by Dodge, round 23 of the NASCAR Busch Series, will be run on Saturday August 4, 2007 at Circuit Gilles-Villeneuve. The weekend of activities will begin on Friday with Round 12 of the Grand-Am Rolex Series on Friday. Round 6 of the new NASCAR Canadian Series will also be held that weekend.

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