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DATE News (chronologically)
05/15/07
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Time Warner Cable IndyCar Series Event Sponsorship
The Milwaukee Mile, the world’s oldest active motor speedway, and Time Warner Cable today announced that Time Warner Cable’s Road Runner high-speed Internet service brand will be the presenting sponsor of the world-class ABC Supply / A.J. Foyt 225 IndyCar Series race, to be held at the storied oval track on Sunday, June 3.

The emerging open wheel stars of the Indy Pro Series will be competing in the newly-named Road Runner 100 event on Saturday, June 2 at The Mile.

For the unprecedented 50th time since 1911, it’s a Return To Tradition, as the ABC Supply/A.J. Foyt 225 presented by Time Warner Cable IndyCar Series spectacle will be held at The Milwaukee Mile the very next event on the series’ schedule following the Indianapolis 500.

The Time Warner Cable IndyCar Series Pole Day activities on Saturday, June 2 includes the thrilling build-up through on-track practice and qualifications to determine the fastest qualifier who will lead the field to the green flag on Sunday afternoon, June 3 at 3:00 p.m. CST.

“Time Warner Cable is proud to present world class auto racing at America’s Legendary Oval,” said Bev Greenberg, Time Warner Cable VP Public Affairs.  “Time Warner Cable’s Road Runner High Speed Online and the drivers at The Milwaukee Mile continue to race to the top of their game.  In fact, Road Runner High Speed Online is once again in the winner’s circle for being named the best internet service provider in Milwaukee for the second year,” added Greenberg.

Time Warner Cable will be making a special discounted ticket offer for the Time Warner Cable IndyCar Series weekend to its customers, and will feature various race-related programming from the weekend on its “Time Warner Sports” on channel 32 and “Wisconsin on Demand” digital cable channel 1111.

“We have enjoyed developing our partnership with Time Warner Cable and their creativity and activation with their unique marketing initiatives, considering the range of services they can provide,” stated Craig Stoehr, Milwaukee Mile Chairman.

The partnership also involves a variety of marketing initiatives that include The Mobile Mile experiential marketing tour, and Time Warner Cable providing a year’s use of Road Runner high-speed Internet service to the winner of the 2007 Miss Milwaukee Mile contest.

Specific terms of the agreement were not announced.

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