Rexall becomes title sponsor of GP of Edmonton
Edmonton, June 27, 2007 -- "This is a great day for Edmonton. Together with Rexall we are going to put on a world-class event for the people of this city and province, as well as millions of racing fans around the world."
With those words, Jim Haskins, President, Grand Prix of Edmonton, announced today that it has signed Rexall/Katz Group, Canada's largest drug store network of companies, as this year's lead sponsor for the premier motorsport competition in the city and the province.
"A Champ Car World Series event like the Grand Prix of Edmonton requires strong support and commitment from the business community, and there isn't a stronger or more committed lead sponsor in Edmonton than Rexall/Katz Group," Haskins said.
Daryl Katz, Chairman of the Edmonton-based Katz Group Inc. said, "When the Grand Prix of Edmonton offered us the lead sponsorship opportunity, we were pleased to accept. It will be a great showcase for our Rexall brand and more importantly, it will be a great showcase for our city."
Steve Johnson, President of Champ Car, said, "The Rexall Grand Prix of Edmonton will continue to grow steadily and strongly in stature and importance with this new alliance. The event has always been one of the strongest in the World Series and an association with a major corporation such as Katz Group is guaranteed to have a significant and highly positive impact on this international autosport series."
Haskins added, "The announcement that a major Canadian company like Katz Group has come to the Champ Car World Series as a sponsor is truly appropriate in the days immediately following the exciting victory by Canadian Paul Tracy in last Sunday's Cleveland Grand Prix -- the fifth on the 2007 schedule, with the Mont Tremblant and Toronto events next in line, followed by our event July 201-22 here in Edmonton."
The Rexall Grand Prix of Edmonton -- now with Rexall as lead sponsor -- will be held at the Edmonton City Centre Airport. The event directly employs over 450 people and provides an estimated $27 million in economic benefit to the city and province, of which $20 million accrues directly to the Edmonton region.
Edmonton is the only western Canadian city, and with Mont Tremblant, Quebec and Toronto is one of only three locations in Canada, to host a Champ Car World Series autoracing race event this year. In the U.S., the circuit includes eight cities: Las Vegas, Nevada; Long Beach, California; Houston, Texas; Portland, Oregon; Cleveland, Ohio; San Jose, California, Elkhart Lake, Wisconsin and Phoenix, Arizona. Other cities on the circuit are Mexico City, Mexico; Zhuhai, China; Gold Coast-Surfer's Paradise, Australia; Assen, Holland and Heusden-Zolder, Belgium.
Attendance for the 2005 and 2006 Grand Prix of Edmonton events averaged over 185,000. This year's event will be broadcast live across Canada by Global TV and around the world by ESPN, providing Edmonton with exposure to a potential viewing audience of 500 million.