New Honda F1 Racing website The Honda Racing F1 Team has unveiled a bold new look to the HondaRacingF1.com website.
The new site offers fans a truly engaging online experience. Central to it is Honda Racing TV - Formula One's first online TV channel - which will take viewers into the heart of the team with a series of features created specifically for the site, and fronted by journalist and TV presenter Alistair Weaver.
By using a magazine style layout, the site aims to present information in the most visually appealing manner possible. The inclusive nature of the Honda brand is reflected not only in the behind-the-scenes access to the team offered by Honda Racing TV, but also by the ability for fans to download over 2,000 photos from an extensive library of images, as well as the chance to submit their own 'user-generated' movies and photographs for publication on the site. The site will also continue to provide all the news on the team's activities both on and off the track.
Honda's multi-language web offering grew to nine languages in 2006 and the team will continue to serve its growing audience of fans from around the world with Honda Racing F1 Team news and information in their own language.
"We are committed to providing our fans with the best possible online experience," says Alistair Watkins, Marketing Director, Honda Racing F1 Team. "We believe that modern web technology gives us a unique way of bringing fans behind the scenes of the team, and hope that Honda Racing TV will give people a unique insight into the passion, commitment and enjoyment with which the team approaches all its activities."
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