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DATE News (chronologically)
07/27/07
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Watch the San Jose Grand Prix live on your PC
Redback Networks, an Ericsson company that makes video-centric routers for 75 percent of the world’s largest triple-play networks, today announced more than 40 broadband video camera feeds will provide a personal video experience for San Jose Grand Prix race fans, July 27-29.

The live broadband video feeds will be managed by Redback’s SmartEdge multi-service edge routers, and delivered to race fans over a wireless network infrastructure. The live video feeds can be accessed for free over Internet-enabled PCs and TV.  One of the key contributors to the ‘video-enhanced’ fan experience is Dr. Alan Lippman, Redback’s chief video architect, and one of the original creators of one of the largest streaming media platforms in the world.

“This sort of choice-driven, video spectatorship is the future of sports and Silicon Valley is a great place to try out new technologies and evaluate how they can be used in other sporting events,” said Alan Lippman, chief video architect at Redback Networks. “Fans are looking for a personal ‘video-enhanced’ experience that will help them follow their favorite drivers throughout the race – whether the cars are on the track or at a pit stop. Redback leads the market in delivering next-generation triple play networks for data, voice and video services. Redback is partnering with the San Jose Grand Prix to enable video-centric broadband services as a great way to bring race fans even closer to their favorite sport.”

In addition to helping produce a state-of-the-art video-enhanced experience, Redback Networks is the racetrack sponsor for the 2007 San Jose Grand Prix. As title sponsor of the track, the race will be held at the “Redback Raceway,” the downtown course that runs through the city of San Jose, from July 27-29, 2007.  One of the reasons that Redback is sponsoring the San Jose Grand Prix is because all race proceeds will go the Canary Foundation, which funds research for early cancer detection. To help solicit donations for the Canary Foundation, Redback will have a technology booth onsite, and the Redback Raceway Girls will be autographing pictures. For additional information on the San Jose Grand Prix, please visit www.sjgp.com.

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