ALMS names VP of Marketing and Brand Development The American Le Mans Series today announced the appointment of Edward Triolo to the newly created position of Vice President of Marketing and Brand Development. Triolo has been associated with the Series in various capacities since its inception in 1999, including the creation and execution of sponsor activations, team management and public relations as well as his most recent Series position as Senior Director of Business Development.
Triolo's responsibilities will encompass the Series' marketing, research, advertising, corporate partner fulfillment and brand development.
In making the announcement, American Le Mans Series President and CEO, Scott Atherton said, "Creating the position of VP of Marketing and Brand Development is an extension of our Series' substantial investment in growth not only as the premium brand of American motorsport, but also as the most consumer- and manufacturer-relevant form of the sport. As the American Le Mans Series builds momentum and value for our constituents, we have promised our stakeholders incremental investments in the technology and people needed to further advance our brand quality and brand experience. Creation of this new position is one example of fulfilling that promise.
"At the same time, we are separating our sales function from marketing and brand development," Atherton added. "While these functions will always be closely related, they represent different disciplines that ideally are managed autonomously. This development reflects not only the growth of our Series but also our dedication to delivering the best possible experience to our partners, fans and constituents."
"The American Le Mans Series brand has come a long way in terms of recognition and value - especially in the last two years", said Triolo. "I am truly excited about leading a group dedicated to delivering a premium brand experience to all our teams, corporate partners and especially our fans."
Triolo is a veteran motorsports business executive with long experience with Series-participating auto manufacturers Porsche and Audi among others. He joined the American Le Mans Series in January 2006, coming from Panoz Motor Sports where he led the Panoz Esperante GTLM team as a Series entrant. Prior to joining Panoz Motor Sports, Triolo directed his own marketing communications company based in Raleigh, NC where he represented major motorsports sponsor clients such as Olive Garden and SunTrust Bank.