Sponsorship fear as team is thrown into turmoil
The richest team in Formula One face paying the biggest fine in the history of sport. Ron Dennis, McLaren’s embattled team principal, was sitting on a sporting goldmine that was blown from under him last night when the FIA, Formula One’s governing body, threw his team out of the constructors’ World Championship and fined them $100 million (about £50 million).
The fine amounts to a quarter of McLaren’s $400 million annual budget – and three times as much as Spyker, the lowest team on the Formula One grid, spends in a year.
If McLaren’s assault on the World Championship was based on the biggest budget, the FIA fine will blow a huge hole in the team’s extravagant spending. It remains to be seen whether charges that amount to cheating will have a devastating knock-on effect on not only the team’s reputation, but also their relationship with blue-chip sponsors.
McLaren are sponsored by an A-list of top companies – headed by Vodafone, the telecommunications giant – that includes Johnnie Walker, the whisky firm, Santander, the Spanish multinational bank, and the exclusive Tag Heuer watch brand.
Vodafone dropped Ferrari for McLaren, offering a £100 million sponsorship deal over five years in a huge gamble that looks as though it may have backfired in spectacular fashion. It left a Ferrari team who had dominated the World Championship with Michael Schumacher to move to a British squad emerging from one of the bleakest years in their history.
The company was ecstatic as McLaren immediately produced a winning car and a new star in Lewis Hamilton to partner Fernando Alonso, the world champion. But last night, Vodafone executives were in shock. A spokeswoman said: “We need to speak to the team and get a full report on what the way forward will be.”
Cutbacks at McLaren are inevitable unless the shortfall can be found from new sponsors or from Mercedes, the team’s engine supplier for 12 years. The money levied from McLaren is expected to go to a variety of bodies working under the auspices of the FIA, among them the FIA Foundation, a charity based in Britain that promotes road safety around the world, and the FIA Institute, which undertakes research into motorsport safety. London Times