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DATE News (chronologically)
09/25/07
irl
IndyCar Series joins "What's New College Tour"  The IndyCar Series is featured as part of Popular Science's "What's New" College Tour, which is visiting some the country's top college campuses with the latest must-have electronics.

The Indianapolis 500 and IndyCar Series branding are featured in the high-tech mobile dorm room, which is outfitted out with sophisticated surround sound systems, wireless gaming, computers and flat-panel TVs.

Students can also learn about the series' partnership with the ethanol industry through interactive displays and experience what it's like to drive an IndyCar Series car by testing out an IndyCar Series simulator.

"This is an exciting opportunity to showcase our sport to an important demographic," said John Lewis, vice president of league development and marketing for the Indy Racing League, sanctioning body of the IndyCar Series. "The partnership with Popular Science's College Tour is a great way to highlight our brand attributes to a technologically savvy audience in a variety of markets across the country."

The tour began Sept. 4 at Georgia Tech in Atlanta and has made stops at Duke in Durham, N.C., George Washington in Washington, D.C., and the University of Massachusetts in Amherst, Mass.

The tour visits Purdue in West Lafayette, Ind., on Sept. 25-26, Kansas State on Oct. 4-5, San Diego State on Oct. 15-16, the University of Utah, Oct. 22-23 and ends Oct. 30-31 at the University of New Mexico.

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