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DATE News (chronologically)
09/28/07
a1gp
A1GP in partnership with AquaSP
A1GP has announced a partnership with Multi Pro Natural Ltd – a major new water purification company.

Multi Pro Natural will use its new AquaSP brand as part of a three-year agreement to become a major event partner of the series.

In addition, AquaSP will also become a sponsor of eight of the A1GP Teams: A1 Teams Switzerland, South Africa, Portugal, Great Britain, Netherlands, China, Germany and India.

AquaSP is an innovative, non-toxic and environmentally friendly water treatment formula with more than 40 known applications. It is an enzyme-based product which acts as a catalyst to the natural oxidization process of water.

AquaSP speeds up the natural destruction process of bacteria in water killing things such as bacteria, viruses without using toxins like Chlorine. This revolutionary product has wide variety of applications with the end result being clean drinkable water.

A1GP’s leadership in showcasing environmental technologies through the THINK Greener Racing initiative provides a strong platform to showcase Multipro Natural’s new environmental technologies.

Multipro Natural AG COO Mr. Roderick Tanzer said: ‘Multipro Natural AG is a new business that is looking to build its brands globally. This partnership is mutually beneficial as A1GP provides global reach into more than 150 countries with 300 million viewers.’

In addition to team sponsorship, AquaSP will be involved in event sponsorship starting with the sponsorship of A1GP Zandvoort, The Netherlands this weekend. This will involve podium and trackside sponsorship.

AquaSP will be leveraging its association with the national A1 Teams via the global broadcast reach and the leadership that A1GP has illustrated through their environmental policy and initiatives.

Pete da Silva, CEO of A1GP, said: ‘Since the launch of the A1GP’s THINK Greener Racing initiative, which laid out a series of commitments to help reduce our environmental footprint such as switching to biofuel, we have become a natural attraction to other sponsors that have the same set of environmental principles. We believe we have found the perfect partner in AquaSP’.

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