Q and A with A1GP’s Scott Hollingsworth After the recent announcement by A1GP that they were forming a partnership with Ferrari, who will supply the series engines and consult with them on their new car, AutoRacing1.com posed these questions to Scott Hollingsworth, Chief Commercial Officer for A1GP.
From a commercial standpoint, what does the Ferrari name do for the A1GP series? From a commercial perspective, the Ferrari brand confirms that A1GP is heading in the right direction. It has a "halo" effect that will attract other global brands to the series that, like Ferrari, see the cost effective platform A1GP provides to reach fast growing economies around the world.
Additionally, it connects with consumers around the world, which will benefit our race promoters. The agreement with Ferrari contemplates having the Ferrari Challenge and FXX races as part of A1GP events where possible - so fans will get to experience the magic of Ferrari road and race cars at events.
The agreement covers licensing and merchandising also. This will move A1GP forward roughly five years overnight on the merchandising front.
Finally, it will provide better television distribution opportunities and the possibility of lifestyle oriented programming to wider audiences, where A1GP will be a featured segment of these programs.
Will this announcement help turn A1GP from a money losing entity into the black, and in what time frame do you anticipate that happening? The launch of a global motorsport property is a big, and expensive, undertaking. This agreement will accelerate our already steep growth curve and provide a secure financial future for the series. We expect to see a slight profit in year four and expect all of our stakeholders to benefit accordingly.
With the Ferrari name and A1GP's global aspirations, is there any concern that Bernie Ecclestone will now view A1GP as a threat to his global empire? Actually, quite the opposite. A1GP has no aspiration to compete directly with F1. They are a technology driven manufacturer's championship - we are nation vs. nation competing on a technologically level playing field. Mr. Ecclestone has been apprised of our discussions along the way and has been quite supportive.
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