BB&T, RCR extend relationship through 2009
BB&T Corporation and Richard Childress Racing (RCR) have extended their sponsorship agreement through 2009.
Bowyer never won a race until BB&T contract negotiations were at a critical stage
BB&T will continue its role as the official bank of RCR and the primary sponsor of Clint Bowyer’s No. 2 BB&T Chevrolet Monte Carlo SS in 25 NASCAR Nationwide Series races as Bowyer competes for the 2008 Nationwide Series Championship. BB&T will be a major associate on the No. 2 car for the remaining 10 races on the Nationwide schedule and will be featured on the car’s lower rear-quarter panels.
BB&T also will strengthen its position within the RCR family of sponsors and serve as the primary sponsor on Bowyer’s No. 07 Chevrolet Impala SS for NASCAR Cup Series races next spring at Martinsville Speedway and Richmond International Raceway.
“Clint Bowyer and Richard Childress Racing have been ideal partners, delivering success on and off the track,” said BB&T Chief Marketing Officer Steve Wiggs. “We are very pleased with the BB&T brand extension into the NASCAR community as well as the excitement it has created for our employees and clients. Clint’s pursuit of the 2008 championship in the BB&T Chevrolet Monte Carlo SS will be the cornerstone of our sports marketing efforts.”
“We’re very pleased not only to extend RCR’s partnership with BB&T, but to expand the program as well,” said Richard Childress, president and chief executive officer of RCR. “This extension is a testament to BB&T’s commitment to our organization and to Clint Bowyer – one of the most exciting young drivers in the sport. It’s been exciting to watch BB&T build their program this season and to see how enthusiastic their employees and customers are about Clint’s success.”
Bowyer has two NASCAR Busch Series victories, 11 top-five and 16 top-10 finishes this season. The 28-year-old Emporia, Kan., native won his first NASCAR Cup Series race last month at New Hampshire International Speedway and sits third in Cup Series points, 115 markers behind leader Jeff Gordon.
“BB&T has been a great sponsor, and I’m very proud to know that the folks at the bank think enough of me and everyone involved in this program to extend our relationship,” Bowyer said. “As a driver, it’s so much fun for me to drive the cars that Dan (crew chief Dan Deeringhoff) brings to the race track. We’ve got the right team put together so I think we’ve got a great shot at winning a Nationwide Series Championship for BB&T.”
With $130.8 billion in assets and more than 1,500 financial centers in 11 states, Winston-Salem-based BB&T Corporation is the nation’s 11th largest financial holding company. BB&T ranks highest in customer service satisfaction among primary mortgage servicing companies, according to a nationwide study by J.D. Power and Associates. More information about BB&T Corp. is available at BBT.com.