Hankook tires teams up with Corsa for GT2 effort
Hankook Tire Corp., and Corsa Motorsports have reached an agreement for Hankook to be a sponsor and the exclusive tire supplier for Corsa Motorsports, which will compete in the 2008 American Le Mans Series' GT2 class. The sponsorship within the Series will be a showcase for Hankook performance tire technology.
It is the logical next step in the marketing and brand-building efforts to position Hankook as a market-driven, technology-focused global brand.
"Hankook has been a wonderful partner in our IMSA Lites series, and not only will they continue in that role but we welcome them with open arms as they step up into the American Le Mans Series' ultra-competitive GT2 class," said Scott Atherton, Series President and CEO. "There is no more relevant motorsports test for manufacturers - and that certainly goes for tire manufacturers - than developing and proving the technology, quality and durability than in the GT2 class of the American Le Mans Series. I want to congratulate and thank Hankook for their great past investment and especially for this new initiative in our Series."
The No. 48 Corsa Motorsports Ferrari F430 LMGT will begin the 2008 campaign with Hankook Tires on March 15 at the Mobil 1 Twelve Hours of Sebring in Sebring, Fla.
"For Hankook, this is about showcasing our technology on the premier stage of road racing," said Bill Bainbridge, Director of Brand Communication for Hankook. "We are as devoted to winning on race day as Corsa Motorsports."
"Our agreement with Hankook puts us back in the game with a partner who is fully committed to putting the most competitive car out there," said Steve Pruitt, Team Principal, Corsa Motorsports. "We have some the most technologically advanced cars on the track; we want to transfer that technology to the asphalt to put us in the best position to make it to Le Mans."
In a survey done by Road & Track Magazine, 88 percent of respondents felt auto manufacturers that participate in the American Le Mans Series produce vehicles and products with engineering that is superior to that of non-participating auto manufacturers.