Best Buy teams up with Gillett Evernham team Best Buy, Inc., announced today it has entered a new affiliation with Gillett Evernham Motorsports. The nation’s leading electronics retailer will serve as the primary sponsor of driver Elliott Sadler and the No. 19 Gillett Evernham Motorsports Dodge Avenger in 15 NASCAR Sprint Cup Series events in 2008, including the 50th running of the “Great American Race,” the Daytona 500.
“At Best Buy, we’re all about bringing consumers the complete product and service experiences, and that’s what we feel we’ve found with Gillett Evernham Motorsports, “said Barry Judge, senior vice president , Marketing, Best Buy. “With Gillett Evernham Motorsports, not only do we have the focus on performance, but we also have a charismatic fan favorite and proven winner in our driver, Elliott Sadler. We’re confident this new relationship will generate excitement and enthusiasm among our employees, as well as our customers.”
”This sponsorship is a natural fit,” said Gillett Evernham Motorsports co-owner, Ray Evernham. “Gillett Evernham Motorsports is known for bringing technology and innovation to its race program, just as Best Buy is recognized for bringing the newest technology in entertainment to its customers.”
“At Gillett Evernham Motorsports, we always look to align ourselves with companies at the forefront of their respective industries,” said George N. Gillett, Jr., co-owner of Gillett Evernham Motorsports. “We’re honored to have such a prominent brand supporting our racing program, along with our other outstanding partners.”
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