Kawasaki announce Monster partnership
The Kawasaki Racing Team announced that it will be joining forces with the meanest energy drink on the planet, Monster Energy, for its assault on the 2008 and 2009 MotoGP World Championships.
One of the two leading energy drink brands in the United States, Monster Energy has an undoubted passion for racing, with involvement in many motorsport activities worldwide. The partnership with Kawasaki in MotoGP, the pinnacle of two-wheeled motorsport, is a natural progression for Monster Energy, as they look to expand into the European market following their successful collaboration with Kawasaki's factory road racing and motocross teams in America.
It's an exciting start to a new era for the Kawasaki Racing Team. The two-year partnership with Monster Energy marks the first time that a major consumer brand has appeared on the side of Kawasaki's Ninja ZX-RR MotoGP machines since the Japanese engineering powerhouse returned to the premier class six years ago, after an absence of more than two decades.
Yoshio Kawamura, Managing Director Kawasaki Motors Racing B.V., said: "The partnership with Monster Energy is another important indicator that Kawasaki are now regarded as a real contender in the MotoGP World Championship, and not just in the racing paddock. The fact that we've been able to attract a leading, non-industry consumer brand to the team, and that Monster Energy will use their association with Kawasaki to spearhead their move into the European market, shows just how much progress we've made as a manufacturer since returning to the premier class in 2002. Monster Energy have had an incredibly successful partnership with Kawasaki in the United States, and we are looking forward to equal success as we take the same collaboration onto the world stage over the next two years."
The Kawasaki Racing Team's new livery, complete with Monster Energy branding, will be unveiled for the first time during pre-season testing in Phillip Island, Australia on 29 January, when riders, John Hopkins and Anthony West, continue their build up to the 2008 MotoGP season.