Renault team announces new sponsors The ING Renault F1 Team is delighted to welcome a range of new partners to the team, ahead of the 2008 FIA Formula 1 World Championship. Pepe Jeans, Universia and Sanho Human Services will join the team as partners, Avus has joined the roster of official suppliers, while a range of leading technology firms – APC, Appro, CD adapco and NetApp – will make a decisive contribution to the brand new CFD Centre, which is due to come on-stream at Enstone in 2008.
Pepe Jeans, Universia and Sanho Human Service will all join the team as official partners for the new season. Pepe Jeans and Sanho Human Service will enjoy on-car branding, while Universia will be present on the driver overalls.
The team’s roster of official suppliers has been boosted by the arrival of Avus as the team’s supplier of wheel rims. This area of the car has been the subject of intensive technical development in recent seasons, and the new relationship with Avus will allow the team to make further advances in this domain.
The team is also pleased to announce a range of CFD Partners, who will all play integral roles in the successful commissioning of the new CFD centre of excellence currently under construction in Enstone. APC will provide racking, including cooling and power supply, for the servers that will equip the centre; APC’s energy-efficient solutions have already been used successfully in the team’s data centre, which provides storage for 121 million MB of data on 112 servers. Appro is a leading developer of innovative, high-performance servers, cluster-solutions and workstations; their solutions will be critical in providing the computing power that will drive the CFD Centre. CD-adapco’s leading CFD code - STAR-CD - plays a critical role in the team’s aerodynamic development, and NetApp will provide customised data storage solutions for the Centre, allowing the team to manage and access the large amounts of data that will be generated during the development process.
ING Renault F1 Team Managing Director Flavio Briatore commented: “The team’s commercial outlook is healthier than ever for 2008. Renault has demonstrated its commitment to the sport with the new CFD Centre, and we have a range of cutting-edge partners eager to collaborate on this exciting project. We are also delighted to welcome our new partners, Pepe Jeans, Universia and Sanho Human Service. They will join a committed collection of team partners, whose support and commitment were unwavering throughout last year; we thank them for renewing their confidence in the team, and I am sure we will enjoy a competitive season together. Our title partner ING successfully demonstrated the value of Formula 1 for any major global corporation during 2007, and we are excited to continue working with them in the years ahead.”
ING: a case study in Formula 1 sponsorship activation
2008 will mark the second year of ING Group’s title sponsorship of the ING Renault F1 Team. ING is one of the world’s leading global financial institutions, and its entry into Formula 1 in 2007 was widely lauded as one of the most successful in the sport’s history.
ING was the second most-visible F1 sponsor during 2007, and recorded a 100% jump in awareness of the company as an F1 sponsor. There was a 45% increase in willingness to do business with ING, and a 25% increase in positive perception of the company, as a result of its F1 sponsorship programme and activation.
Improved on-track performances should see the company consolidate this position during 2008, as well as using Formula 1 to drive more business to the company. The successfully entry ING has made into the sport gives further proof of F1’s status as a uniquely powerful, annual global marketing platform.