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DATE News (chronologically)
02/01/08
nascar
CLARITIN to sponsor Edwards for selected races
Schering-Plough (NYSE:SGP), makers of the non-drowsy allergy medication, CLARITIN®, today announced a first-time sponsorship deal with NASCAR star and allergy sufferer Carl Edwards for the 2008 Sprint Cup racing season. Edwards, a member of the Roush Fenway Racing team and 2007 Busch Series champion, will drive the No. 99 CLARITIN Ford Fusion during selected spring races, and CLARITIN branding will appear on his No. 99 Office Depot Ford Fusion and firesuit throughout the season.

Edwards, who takes CLARITIN to treat his allergy symptoms, will serve as spokesperson for the CLARITIN "Clear to Drive" campaign. He will also be featured in the CLARITIN brand's new advertising campaign. Additionally, a sweepstakes launching later this year will give five lucky NASCAR fans the opportunity to win a trip around the track with Edwards, and one will win a Ford Mustang.

"When I'm driving at 180 miles per hour, I can't risk taking a medicine that makes me drowsy. That's why I only use non-drowsy CLARITIN to treat my worst allergy symptoms," said Edwards.

"CLARITIN is proud to sponsor Carl Edwards as he pursues the 2008 NASCAR Sprint Cup Series championship," said TJ Higgins, Group Vice President, Marketing, Schering-Plough Consumer Healthcare. "Nobody knows better than Carl how important it is to be alert and focused while driving. Like Carl, millions of allergy sufferers nationwide choose CLARITIN for effective relief from indoor and outdoor allergies without drowsiness."

Edwards will also record a radio announcement to educate consumers about the dangers of drowsy driving, which is a growing safety problem in the U.S. and can potentially result from taking medicines that can cause drowsiness. "Drowsy driving is dangerous, and I'm pleased to be working with CLARITIN to launch the 'Clear to Drive' campaign. I want to make sure people know how important it is to read the labels of products and understand the potential side effects before they get behind the wheel."

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