Meijer today announced a newly-expanded sponsorship program with Andretti Green Racing’s #26 entry and driver Marco Andretti which will allow Meijer the opportunity to rise to the level of major sponsor in two of its key markets during the 2008 IndyCar Series season.
Meijer, the Midwest-based retail and grocery supercenter giant, will serve as an associate sponsor on the #26 Honda-powered entry driven by the 2006 IndyCar Series rookie of the year at all but two events. Meijer will be featured as Andretti’s major sponsor during event weekends at Kentucky Speedway and The Raceway at Belle Isle.
"We're excited to see Meijer’s program evolve with us in this way and feel it will be a great step forward for both Meijer and Marco,” said Michael Andretti, who co-owns Andretti Green Racing with partners Kim Green and Kevin Savoree. "Meijer has always done a great job activating its program through all 181 of its Midwest stores, but having an opportunity to stand tall as a major sponsor at Kentucky and Belle Isle will surely take the program to a new level.”
Much like the Andretti family has done in racing, the Meijer family continues to lead its industry as they evolve their stores to new heights. With extraordinary selection, low prices and great service, Meijer continues to deliver on its customer promise of “higher standards and lower prices.”
“Meijer is proud of its heritage as a family business,” said Frank Guglielmi, director of public relations for the Grand Rapids, Mich.-based supercenter chain. “It is only fitting that we continue our strong motorsports commitment through a relationship with the third generation of an iconic racing family.”
As the inventor of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings.
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