NASCAR buys AMA As previously rumored on these pages, The American Motorcyclist Association (AMA) announced today that the Association has entered into an agreement in principle to sell the sanctioning, promotional and management rights for its AMA Pro Racing properties to the Daytona Motorsports Group (DMG), based in Daytona Beach, Florida.
Led by Roger Edmondson, the founder of the CCS motorcycle racing series and currently the President of the Grand American Road Race Series LLC, and Jim France, Vice Chairman/Executive Vice President of NASCAR, DMG will assume responsibility for the AMA Superbike Series, the AMA Motocross Series, the AMA Flat Track Series, the AMA Supermoto Series, the AMA Hillclimb Series and ATV Pro Racing. The agreement in principle does not include the AMA Supercross and AMA Arenacross Series, the rights to which are held by Live Nation. Daytona Motorsports Group will license the use of the AMA name and trademarks to promote their motorcycle racing activities.
"For as long as I can remember, the AMA name has been synonymous with professional motorcycle racing in America," said France. Added Edmondson, "Our goal is to guide the sport into the mainstream of American culture and showcase the extraordinary abilities of the competitors and their teams."
"We are honored to be working with the Daytona Motorsports Group," said AMA President and CEO Rob Dingman. "This group of individuals has supported the AMA and motorcycle racing for decades. There isn't a better-resourced or more qualified entity in which to entrust the future of AMA Pro Racing."
The agreement between the AMA and DMG came as a result of an RFP (request for proposal) process undertaken by the AMA in September, 2007 to seek promotional partners for its professional racing series. The AMA will continue sanctioning amateur motorcycle racing and club activities.
"Today is a great day for professional motorcycle racing and for the AMA," Dingman said. "By placing AMA Pro Racing in the hands of people with a proven record of excellence in motor sports organization and promotion in a fashion similar to our successful partnership with Live Nation, the AMA will be able to focus its resources on its core mission to be a member advocacy organization."
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