IndyCar Series Forms Promotional Partnership With Mac Tools IndyCar Series officials, together with representatives from Mac Tools, an industry-leading professional tool and equipment company, announced a one-year promotional partnership today. The agreement will give Mac Tools a big presence at IndyCar Series races around the country in 2008.
A key aspect of the partnership will be the Mac Tools “Lap Leader Award.” The award program will track laps led by all IndyCar Series and Firestone Indy Lights entries displaying the Mac Tools logo on their cars over the course of the season. The IndyCar Series and Firestone Indy Lights entry that has led the most laps at the end of the season will be awarded an allotment of Mac Tools products at the season-ending Indy Racing League award banquet.
“This partnership is a perfect fit for the IndyCar Series,” said Greg Gruning, Vice President of Sales for the IndyCar Series. “Mac Tools has earned tremendous respect within the racing community for its commitment to producing top-quality tools that hold up under the rigors of racing competition. They enjoy that same level of respect among everyday consumers, so they’re a natural partner for spreading the word about IndyCar Series racing to a growing audience.”
In addition to the “Lap Leader Award,” Mac Tools will supply the IndyCar Series with tools to use during the season, and provide teams with a discount on Mac Tools product purchases. Mac Tools also plans to produce a limited-edition Indianapolis 500 toolbox.
“We’re thrilled to be on board for the first unified season under the IndyCar Series banner in over a decade,” said Roger Spee, Director of Marketing for Mac Tools. “IndyCar Series racing has never been better positioned for growth, and Mac Tools is excited to help provide the tools and promotional partnership that will help make that growth a reality.”
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