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DATE News (chronologically)
04/14/08
f1
Singapore Grand Prix slew of events to add buzz to F1
A large array of events will ride shotgun with the Singapore Grand Prix when it motors into town in September. Tourism officials and the private sector have lined up everything from jazz concerts to float parades to capitalize on the influx of visitors expected for the Formula One weekend, which runs from Sept 26 to 28.

To date, eight events have been arranged under the banner of the Singapore Grand Prix Season, which takes place from Sept 20 to Oct 5.

More events are expected to be announced, and the season will be promoted through advertising campaigns in regional markets such as Australia, China and India, said the Singapore Tourism Board (STB).

Ms Lynette Pang, director of cluster development (events and entertainment) for STB, said planning for the event started last year.

'By encouraging the private sector to organize or coincide their events with the season, we hope not only to up the buzz in Singapore's events and entertainment calendar... but also to give stakeholders a greater sense of participation in Singapore's first F1 race,' she told The Straits Times via e-mail. Mr. Adrian Hobbs, chief executive of events company One Lifestyle Group, is bringing in jazz singer Diana Krall for a concert at the Marina at Keppel Bay - one of the key events of the season.

The company will also be sailing in a luxury yacht to host private parties for clients at the same venue.

It hopes to launch a jazz festival during next year's F1season.

'I envisage a clamor for luxury events during the Singapore Grand Prix,' said Mr. Hobbs.

'By next year, there should be an even bigger smorgasbord of activities.'

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