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DATE News (chronologically)
04/23/08
irl
Patrick and Fisher take NYC by storm
IndyCar Series driver Sarah Fisher was in New York April 23 for a series of interviews promoting the debut of Sarah Fisher Racing at the upcoming 92nd running of the Indianapolis 500. Fisher made stops on “The Today Show,” Fox News, ESPN The Magazine, Inc. Magazine and Forbes.

Danica Patrick’s victory lap started in Japan, cruised through Los Angeles and is heading full steam to New York. Patrick, who claimed a spot in history with her victory April 20 at Twin Ring Motegi, is tabbed for numerous interviews while in the Big Apple April 23-24, and she will walk the red carpet for the premiere of the movie “Baby Mama.”

Among the stops on Patrick’s schedule are MTV, New York Times, “The Late Show with David Letterman,” “The CBS Early Show,” “On The Record with Greta Van Susteren,” Bloomberg TV and “Late Night with Conan O’ Brien.”

Patrick’s merchandise is selling fast. Indianapolis-based MainGate Inc., which has an exclusive deal to handle licensed products for the 26-year-old driver, already is seeing major sales increases in items bearing her image. MainGate, which also operates Patrick’s Web site, had a T-shirt designed for Patrick’s first victory.

“DanicaRacingStore.com traffic has increased 550 percent since her victory, and sales are up 900 percent,” said David Moroknek, MainGate CEO.

MainGate plans to have a complete line of new products commemorating the victory for May in Indianapolis, where the company will operate three mobile trailers dedicated to Patrick.

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