BoA Introduces Company’s First-Ever NASCAR-Themed TV Ad
Bank of America, the Official Bank of NASCAR®, will rev up the excitement surrounding the 2008 racing season with the debut of the company’s first-ever NASCAR-themed television commercial, which celebrates the passion fans have for their favorite drivers and promotes the bank’s popular My Expression® NASCAR Banking program.
Created by BBDO New York, the 30 second spot is titled “Who’s Your Driver?” and features footage of a number of top NASCAR Sprint Cup Series™ drivers whose likenesses are available on NASCAR Banking check cards and credit cards. Dale Earnhardt Jr., Jeff Gordon, Kasey Kahne, Juan Pablo Montoya and Martin Truex Jr., are featured in the new ad and are among the most popular selling drivers featured in the bank’s NASCAR Banking products.
“Our new commercial creates a solid connection between fans’ passion for their favorite driver and our NASCAR Banking suite of products,” said Anne Saunders, Brand and Advertising Executive, Bank of America. “NASCAR is a unique part of America, and we’re proud to showcase that fan spirit and loyalty in our advertising.”
In addition to actual racing footage, the ad features fans demonstrating their passion for their favorite drivers at the racetrack and in their homes. One particular sequence captures a family of NASCAR fans with differing driver loyalties with a living room equally divided with one side supporting Dale Earnhardt Jr. and the other Jeff Gordon.
The new TV ad will begin airing this week in Charlotte, with plans to run in Atlanta and Dallas in conjunction with upcoming NASCAR Sprint Cup Series races. The ad will be complemented by print, radio, online and point-of-sale advertising, and is scheduled to air nationally on the Speed Channel and ESPN/ABC starting in July, running throughout the end of the racing season.
NASCAR Banking is the only nationwide suite of NASCAR and driver-branded check cards, checks and credit cards that are complemented by a unique rewards program. Since first launching the program in May 2007, tens of thousands of race fans have taken advantage of the products that feature a mix of current NASCAR Sprint Cup Series drivers and legends including Dale Earnhardt Jr., Bill Elliott, Dario Franchitti, Jeff Gordon, Dale Jarrett, Kasey Kahne, Mark Martin, Paul Menard, Juan Pablo Montoya, Reed Sorenson, Martin Truex Jr., Kenny Wallace, Rusty Wallace and the late Dale Earnhardt.
Fans can sign-up for NASCAR Banking at more than 6,100 Bank of America banking centers, online at www.bankofamerica.com/RacePoints, and at NASCAR-sanctioned events and racetracks.