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DATE News (chronologically)
08/21/08
FIL
Sun-Rich International to sponsor Chicagoland Indy Lights race  Chicago-based company Sun-Rich International, a retail and web-based purveyor of gourmet foods, today announced it will partner with Chicagoland Speedway to be the title sponsor for the season-finale Firestone Indy Lights race at the 1.5-mile tri-oval on Sunday, September 7. The SunRichGourmet.com 100 is scheduled to begin at 11:30 a.m., followed by the PEAK(R) Antifreeze and Motor Oil Indy 300 IndyCar(R) Series season-finale race.

"We are thrilled to partner with Sun-Rich International for our championship Firestone Indy Lights race in September," said Bob Welch, senior director of marketing and sales for Chicagoland Speedway. "Having a Chicago-based company like Sun-Rich make a commitment to Chicagoland Speedway, emphasizes the strong interest our sport has built in the country's third largest market."

In addition to sponsoring Chicagoland Speedway's Indy Lights race this year, Sun-Rich International also sponsors Mario Moraes and Dale Coyne Racing of the Indy Racing League in addition to Simona De Silvestro and Newman Wachs Racing of the Atlantic Cart Championship Series.

"As a Chicago-based company, we couldn't feel there is a better fit for Sun-Rich International than a pivotal local event like the Indy Lights race," explains Michael Larson, President and CEO of Sun-Rich International. "We look forward to a successful race and promoting our high-end line of premium gourmet products."

Famed Malcolm in the Middle actor turned professional racecar driver and current Sun-Rich International Brand Ambassador, Frankie Muniz, will also serve as Grand Marshal for the SunRichGourmet.com 100. More at WSJ.com
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