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DATE News (chronologically)
09/26/08
a1gp
TW Steel Launches A1GP Watch  
A1GP official watch
A1GP World Cup of Motorsport’s Official Timing and Watch Partner, TW Steel, has launched an exciting new special edition range of watches to commemorate the partnership between the two companies. With superb quality the TW Steel A1GP links back to the precision and quality associated with the series, with a chronograph movement, accurately measuring time to 1/20th of a second.

TW Steel Managing Director Jordy Cobelens said: “TW Steel is proud to be the ‘Official Watch and Timing partner’ of the A1GP World Cup of Motorsport for the next three years. The brand feels completely at home in this branch of sport as both watches and motorsport are all about precision. For TW Steel this new form of collaboration signifies an important step towards continued growth of this young company. This will help us achieve our objective of becoming the biggest brand in the market of oversized watches." 

A1GP Chairman Tony Teixeira, commented: “The first time I saw the TW Steel products I realized their individuality was a perfect match for our series. They are new and innovate and now I have seen the one that bears our logo I am even more impressed. TW Steel has brought the right image to our series and as one of our series sponsors are making sure a new audience knows about us. “

The watches will be launched at the A1GP season opener at Zandvoort, The Netherlands 4-5 October. Based on the successful TECH collection, the A1GP chronograph retains the striking ‘pillars’, a special design characteristic of the series, which form the connection between the front and the back of the casing. In addition, and exclusive to the A1GP watch, the crown and push buttons have been redesigned and are polished.  The watch is also waterproof to 100 meters and the racing pedigree runs through other design features of the watch with racy buckle and soft rubber strap (in black or white) with racing tread.

The A1GP is available in three different guises, with two steel and an AA grade rose gold-plated model – the finest grade available, again highlighting A1GP’s demand for the highest quality components. Each is available with a case diameter of 45 or 48mm.

The TW Steel logo, consisting of two clearly defined dots, will appear on all timekeeping screens and on trackside signage throughout 2008/09 A1GP season.

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